Client’s core areas of activity:
- Business protection and legal support
- Analytics and research for business decision-making
- Organization of events for knowledge and experience exchange
- Support and development of member-driven initiatives
- Expert analysis and commentary on draft legislation
Client Request
- Increase the website’s visibility in Google’s organic search results for relevant queries
- Grow organic traffic and the number of high-intent visits
- Build a strong foundation for sustainable SEO growth in a complex, highly specialized niche
Challenges at Project Start
- After the website redesign, part of the existing pages were lost
- Low visibility in Google despite regular content publishing in the blog and events sections
- Organic traffic showed little to no growth
Key SEO Challenges
- High competition in the blog with government portals and major news outlets
- A large number of technical issues, including: Duplicate pages; Broken links; Low page load speed;
- A complex subject matter that required deep expertise and close collaboration with the client
SEO Growth Stages
1. Technical Website Audit
We started with an in-depth technical audit to remove all barriers preventing the website from achieving organic growth. We identified critical issues affecting indexation, page speed, and overall site performance, prepared clear, actionable recommendations, and oversaw their implementation to ensure accuracy.
2. Keyword Research & Clustering
Instead of relying on abstract keywords, we focused on real search queries users enter into Google when seeking business protection, expertise, and analytics.
All keywords were structured into logical clusters, each mapped to a dedicated landing page. This approach allowed us to:
- Precisely match search intent
- Increase page relevance
- Improve the chances of ranking in the top search results
3. Page Optimization for Search & Users
We developed recommendations for writing effective, compelling Title, Description, and H1 tags—balancing SEO requirements with click-through appeal in search results.
As a result, the website gained greater visibility and directly drove more users to the client’s pages via organic search.
4. Link Profile Cleanup & Strengthening
We analyzed all external backlinks pointing to the site, assessing their quality and SEO impact. Irrelevant and toxic links were disavowed to prevent them from limiting growth.
This resulted in a healthier backlink profile that supports, rather than harms, long-term organic performance.
5. Content as a Growth Driver, Not Just Publishing
We reviewed existing content to identify pages that needed improvement and areas requiring new content.
Detailed briefs were prepared for content optimization and new articles that:
- Align with actual search demand
- Strengthen the association’s expertise and authority
- Attract a highly targeted audience from organic search
Results Achieved:
1. The website reached Top 10 positions in Google search results for the client’s priority keywords:
2. Organic traffic increased 2.3× (+136% clicks)
When analyzing Google Search Console data, we see strong, consistent growth in both clicks and impressions over time.
Last 28 days: 3,880 clicks; 173,000 impressions
At the start of cooperation (June): 1,420 clicks; 56,100 impressions
Despite the niche’s complexity and the time-intensive nature of SEO-driven content creation, the client’s high level of involvement and close, ongoing communication were key to achieving these results.
3. Top 10 rankings achieved for priority pages:
Conclusion
Even in a highly specialized, expert-driven niche, it is possible to achieve stable, measurable SEO results with the right strategy and strong client collaboration.
A systematic approach — combining technical optimization, in-depth keyword research, content optimization, and continuous communication — made it possible to:
- Improve the site’s technical health
- Increase search visibility
- Grow organic traffic by 2.3×
This case clearly demonstrates that SEO is not about quick wins, but about building a long-term growth channel for businesses and professional communities.
