Conversion Rate Optimization Services

Welcome to Panem, where our unparalleled UX and CRO services are specially designed to enhance your website conversion and elevate your business to new heights. As experts in the field, we are passionate about driving growth through data-driven decisions, optimizing user experience (UX), and increasing conversion rates.

Our tailor-made approach focuses on the following:

  • Pinpointing areas of improvement
  • Delivering actionable insights
  • Implementing strategic changes

We identify patterns and trends that inform our recommendations by delving deep into user behavior data. We know every website is different, thus we offer customized solutions.

Imagine you're an e-commerce site, and your sales are stagnating. Our team of seasoned professionals will analyze your website's UX and CRO performance, identifying bottlenecks and opportunities to boost conversion rates. Then, we'll help you streamline the customer journey, making it more intuitive and user-friendly. This way, you can ensure that your visitors are seamlessly guided through the sales funnel, leading to increased revenue.

Our exceptional UX and CRO services are the key to unlocking your website's full potential. So allow us to partner with you on this transformative journey and the tangible benefits of a well-optimized website.

What Are The Advantages Of CRO Services?

Embracing CRO services can pave the way for a plethora of advantages that elevate your online business to new levels of success. Expert CRO services bring an array of benefits, including:

  • Revenue boost: By fine-tuning your conversion funnel, CRO services increase sales and profits without investing in additional traffic.
  • UX enhancement: A well-executed CRO strategy ensures your website caters to users' preferences, providing seamless navigation and a satisfying experience.
  • Resource efficiency: CRO services help you make the most of your marketing budget, maximizing ROI and optimizing resource allocation.
  • Improved customer retention: A user-friendly website fosters trust and loyalty, encouraging customers to return and recommend your business to others.
  • Competitive edge: Staying ahead in the CRO game allows you to outshine competitors and secure a larger market share.
  • Building trust: A streamlined website establishes credibility, fostering customer trust and loyalty.

Imagine two businesses vying for dominance in their niche. One leverages the power of CRO services and overlooks its importance. Businesses using CRO services will benefit from a more effective website, user satisfaction, and a stronger market position.

Our Main Goal is To Increase The Conversion Rate

At the heart of our CRO services lies a single driving objective: to elevate conversion rates, transforming mere browsers into loyal customers. Our finely-tuned strategies aim to optimize every aspect of your website, ensuring that your business reaches its full potential.

Our comprehensive approach includes:

  • Captivating design: Crafting visually appealing, user-friendly interfaces to keep visitors engaged and eager to explore.
  • Persuasive copy: Compelling and informative content that addresses customers' needs and encourages them to take action.
  • Smooth user experience: Streamlining site navigation, minimizing loading times, and eliminating friction to create a seamless customer journey.
  • In-depth analytics: Utilizing data-driven insights to identify areas for improvement and guide optimization efforts.
  • A/B testing: Comparing various elements of your site to pinpoint the most effective combinations that boost conversions.

By focusing on these key components, we're dedicated to achieving our primary goal – increasing your conversion rate. Trust our expertise to help your business thrive in the competitive digital landscape as we transform your website into a powerful tool for growth. 

Process, Reporting and Analytics

Experience a surge in conversions by embracing Panem's top-of-the-line CRO services, which revolve around a data-driven trifecta: Process, Reporting, and Analytics. Our team can create a custom optimization strategy based on user behavior data by putting Plerdy on your website.

  • Heatmaps and video sessions for visualizing user interactions
  • Scroll patterns and events to identify user engagement levels
  • In-depth UX and conversion analysis for pinpointing areas of improvement
  • Device-specific reports to cater to diverse browsing habits
  • Pinpointing with A/B testing winning combinations by comparing website elements and measuring their impact.

Turn the tide in your favor with Panem's expertise in CRO services. Watch your conversion rates soar as we fine-tune your website to deliver a seamless, intuitive, and engaging user experience.

Installing Plerdy on Your Site

A crucial step in our top-notch UX and CRO services is installing Plerdy on your website. This powerful tool sets the stage for a comprehensive audit, laying the groundwork for data-driven insights and optimization strategies. In addition, implementing Plerdy will open the door to invaluable user behavior data, giving our team a bird's-eye view of your website's performance.

Harness the power of Plerdy, ranked 3rd Easiest To Use in Heatmap Tools software by G2, to optimize your website's user experience effortlessly. With an impressive 4.7 out of 5 ratings, Plerdy is a proven, user-friendly solution that delivers valuable insights to fuel data-driven decisions for website enhancement.

The installation process is a breeze, completed in just a few simple steps:

  • Sign up for a Plerdy account
  • Copy the provided tracking code
  • Paste the code into your website's HTML, or use the Plerdy Shopify app or GTM
  • Verify the successful installation

Once Plerdy is up and running, we'll dive headfirst into the data, meticulously analyzing heatmaps, video sessions, scrolling patterns, and events. Then, by dissecting user interactions, our team will pinpoint areas of friction, offering tailored solutions that will make a tangible difference in your conversion rate and UX.

In a nutshell, installing Plerdy is the first step on the road to success. Trust Panem's expertise to convert your website into a well-oiled machine where optimization and seamless user experience reign supreme.

Data Collection

Data collection lies at the heart of our effective UX and CRO services. Armed with Plerdy, our team at Panem delves into a treasure trove of user behavior data, meticulously dissecting every interaction to pave the way for impactful optimizations. Over two weeks, we gathered invaluable insights to create a tailor-made strategy to enhance UX and boost conversion rates.

Our data collection process covers several essential aspects:

  • Heatmaps: Visual representations of user interactions, revealing hotspots and areas for improvement
  • Video sessions: A fly-on-the-wall perspective of user journeys, shedding light on pain points and roadblocks
  • Scrolling patterns: Insight into how far users scroll down the page, unveiling engagement levels
  • Events: Tracking user actions, such as search clicks, add to cart, compare and form submissions, to pinpoint conversion opportunities

By scrutinizing these data points, we can craft a strategic plan that addresses your website's unique needs, fine-tuning every element to create a seamless and intuitive UX. Panem will help your website succeed with data-driven insights.

UX Analysis by Specialists

At Panem, our team of dedicated UX specialists takes the reins, transforming raw data into actionable insights for your website. With a keen eye for detail, our experts dive deep into the user experience, identifying anomalies and opportunities for improvement. Their in-depth analysis sets the stage for a tailor-made optimization strategy to elevate your website's performance.

The UX analysis process includes:

  • Identifying friction points: Uncovering obstacles that hinder users from smoothly navigating your website
  • Assessing layout and design: Evaluating the visual appeal and intuitiveness of your site's structure
  • Analyzing user flow: Examining the journey visitors take, from entry to exit, and pinpointing bottlenecks
  • Prioritizing recommendations: Crafting a list of strategic changes, ranked by the potential impact on UX and conversion rates

By entrusting your website to our skilled specialists, you're taking a significant step toward achieving a streamlined and engaging user experience. With our unparalleled expertise in UX and CRO services, Panem will guide you through the process, transforming your website into a conversion powerhouse that leaves competitors in the dust.

Conversion Analysis

Conversion analysis is the linchpin of Panem's exceptional CRO services, shedding light on your website's performance in turning visitors into customers. Our seasoned experts meticulously assess both micro and macro conversions, striving to uncover opportunities for improvement and ultimately drive growth for your business.

Key aspects of our conversion analysis include the following:

  • Evaluating conversion funnels: Identifying areas where visitors drop off and implementing changes to streamline the customer journey
  • Examining user behavior: Gaining insight into how users interact with your website, focusing on actions that drive conversions
  • Monitoring goal completions: Assessing the success rate of specific objectives, such as form submissions or purchases
  • A/B testing: Comparing different design elements and layouts to determine the most effective options for boosting conversion rates

Panem helps you make data-driven decisions that affect your bottom line using conversion analysis. Our expertise will unlock your website's full potential and turn it into a well-oiled machine that produces demonstrable results.

E-commerce UX Analysis

E-commerce UX analysis is a vital component of Panem's comprehensive CRO services, tailored specifically to meet the unique demands of online stores. Our seasoned professionals delve into every aspect of your e-commerce platform, identifying key elements influencing sales and optimizing conversion rates.

Our e-commerce UX analysis encompasses:

  • Product page optimization: Enhancing product descriptions, images, and layout to encourage purchases
  • Streamlining checkout processes: Reducing friction by simplifying forms and providing clear navigation cues
  • Enhancing search functionality: Improving product filters and categorization to facilitate effortless browsing
  • Optimizing mobile experience: Ensuring seamless navigation and usability across a range of devices

With a keen focus on delivering a top-notch shopping experience, Panem's e-commerce UX analysis lays the groundwork for a thriving online store. By embracing our expertise and implementing strategic changes, you'll witness a tangible boost in conversions and customer satisfaction, propelling your online business toward unparalleled success. Trust Panem to navigate the complex landscape of e-commerce.

Audit Timeline

We understand the importance of time and efficiency in optimizing your website's UX and CRO. Our streamlined audit process ensures you get valuable insights and recommendations immediately, setting the stage for prompt improvements.

Our audit timeline unfolds as follows:

  • Installation of Plerdy: This initial step is easily completed, allowing data collection to commence promptly.
  • Two-week data gathering period: We meticulously gather user behavior data, including heatmaps, video sessions, scrolling, and events.
  • UX analysis by specialists: Our experts examine the collected data, identifying anomalies and UX errors.
  • Conversion analysis: Plerdy thoroughly assesses micro and macro conversions, honing in on areas ripe for optimization.
  • In-depth reporting: Within 2-3 days, we prepare a detailed report for one page, including first-click analysis, traffic channel segmentation, and separate reports for PC and mobile devices.

By adhering to this concise timeline, Panem ensures a swift yet comprehensive audit process that enables you to capitalize on conversion rate optimization opportunities and boost your revenue confidently.

First Click Analysis

First Click Analysis is an essential aspect of Panem's UX&CRO audit services. It provides a comprehensive understanding of users' initial actions upon landing on your website, determining the effectiveness of your site's layout and design. We focus on:

  • Navigation: Ensuring a seamless user journey
  • Calls to action: Optimizing visibility and impact
  • Visual hierarchy: Prioritizing essential elements

Our experts identify potential roadblocks by scrutinizing these critical components, paving the way for an enhanced user experience.

Device-Specific Reports

We recognize the need for device-specific reports in our UX&CRO services. With an increasing number of users accessing websites via different devices, it's crucial to optimize the experience across all platforms. Our experts leave no stone unturned, providing in-depth analysis tailored to:

  • Desktop: Catering to traditional browsing habits
  • Mobile: Ensuring smooth navigation on smaller screens

By focusing on device-specific reports, we unveil unique insights to elevate user satisfaction, leading to higher conversion rates. In addition, our optimization strategies prioritize consistency and adaptability, allowing you to cast a wider net and reel in more customers. In the ever-evolving digital landscape, Panem's approach to device-specific reports keeps you one step ahead, ensuring your website remains a top contender for user engagement and satisfaction.

Customer Surveys

Customer surveys are an integral part of our UX&CRO services. These valuable tools unlock a treasure trove of insights, enabling us to fine-tune your website for optimal conversions. By seeking direct feedback from users, we can target areas for improvement, ensuring your site remains the apple of their eye.

Our customer surveys typically cover:

  • Navigation: Are users finding their way with ease?
  • Content: Is the information engaging and helpful?
  • Design: Does the site's aesthetic appeal to users?
  • Functionality: Are site features performing as intended?
  • Overall satisfaction: How do users rate their experience?

Data-driven decisions can boost consumer happiness on your website.  By addressing the pain points identified in customer surveys, we enhance the UX, ultimately increasing conversion rates.

Shopping Cart Abandonment Testing

Shopping cart abandonment testing is a crucial aspect of CRO services that identifies and resolves issues leading to lost sales. Businesses can optimize the checkout process and bolster conversion rates by delving into why customers leave without completing their purchases.

Key areas to examine in shopping cart abandonment testing include:

  • Streamlined navigation: Ensure the checkout process is straightforward and free of distractions or unnecessary steps.
  • Transparent pricing: Display all costs upfront, including taxes and shipping fees, to avoid surprising customers at the last minute.
  • Trust indicators: Showcasing security badges, customer reviews, and guarantees can instill confidence in users and nudge them toward conversion.
  • Exit-intent offers: Entice wavering customers with incentives such as discounts or free shipping, which might tip the balance in favor of a completed purchase.

By addressing these areas, businesses can diminish shopping cart abandonment, resulting in a more effective sales funnel and improved revenue generation. Investing in CRO services to tackle shopping cart abandonment testing is a surefire way to make every visitor count.

Want more?
additional services

You can achieve high-quality results using our core digital agency services. In addition to our standard SEO agency package, we provide extra assistance that will accelerate your other marketing activities. Among the most popular ones are:

Tech SEO

Aside from traditional SEO techniques, we also offer deep technical SEO audits that'll help determine what is bottlenecking your performance on all search engine platforms. 

Reputation management

A mainstay of our SEO company, we have access to reputable sources where you can place links to your website. This way, every major search engine system will see you as an authoritative force.

Content strategy

We can develop a functional content strategy that'll boost your SEO performance. All of our pieces are well written, engaging, and most importantly, based on factual information.

Content check

We, as a digital agency, can assess your current content and see how it can be improved in terms of SEO. Our team will update, correct, and rewrite parts to your heart's content.

Trusted by
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.

SEO or Other Channel Traffic and CRO Should Go Hand in Hand

In the digital landscape, blending SEO & PPC with CRO services is crucial for a thriving online presence. A winning duo, they form the backbone of a successful website, driving traffic and converting visitors into customers.

SEO efforts focus on attracting the right audience, while CRO ensures a seamless user experience that nudges visitors toward the desired action. They complement each other like two peas in a pod, creating a balanced strategy that fuels business growth.

Consider the benefits of combining channel traffic and CRO:

  • Amplified online visibility: Effective SEO or PPC techniques pull in targeted traffic. At the same time, CRO keeps them engaged, resulting in higher rankings and increased visibility.
  • Better user experience: SEO helps create valuable content, and CRO streamlines the site structure, providing users with a hassle-free experience.
  • Increased ROI: By leveraging both SEO and CRO, businesses can maximize their return on investment, as the synergy of these strategies drives more conversions.

In a nutshell, harmonizing SEO and CRO services is like assembling a powerful engine – SEO is the fuel that ignites the fire, and CRO is the fine-tuned mechanics that keep it running smoothly. This dynamic duo, when combined, forms an unstoppable force that propels websites to new heights of success and leaves the competition in the dust.

How Does Your Conversion Rate Impact Your Revenue?

Understanding how your conversion rate impacts your revenue is crucial to achieving business success. 

CR

Sessions

Purchases

AOV

Revenue

0.3%

100000

300

$145

$43,500

0.4%

100000

400

$145

$58,000

0.5%

100000

500

$145

$72,500

0.6%

100000

600

$145

$87,000

0.7%

100000

700

$145

$101,500

0.8%

100000

800

$145

$116,000

0.9%

100000

900

$145

$130,500

1.0%

100000

1000

$145

$145,000

1.1%

100000

1100

$145

$159,500

1.2%

100000

1200

$145

$174,000

1.3%

100000

1300

$145

$188,500

1.4%

100000

1400

$145

$203,000

1.5%

100000

1500

$145

$217,500

1.6%

100000

1600

$145

$232,000

1.7%

100000

1700

$145

$246,500

As seen in the table, small conversion rate improvements can raise revenue significantly. You'll gain:

  • Data-driven insights: Uncover the root causes of low conversion rates and make targeted improvements.
  • Customer-centric design: Enhance website visitors' user experience (UX), increasing satisfaction and conversions.
  • Ongoing optimization: Continuous testing and tweaking to keep your site's performance at its peak.

In conclusion, take into account the power of a robust CRO strategy. By focusing on increasing your conversion rate, you'll boost revenue and ensure the sustainable growth of your online business.

Get Started

Ready to kick-start your journey toward a high-converting website? At Panem, our UX&CRO services are tailored to meet your unique needs, ensuring an outstanding user experience that drives results. Just follow these simple steps:

  • Reach out: Contact our team of experts.
  • Discuss goals: Let's talk about your objectives and expectations.
  • Personalized plan: We'll design a bespoke strategy to optimize your site.
  • Changes: Our team will find the growth points for your site to succeed.
  • Finally, reap the rewards: Watch your conversion rates climb.

Don't let your website's potential slip through your fingers. Instead, embrace the power of Panem's expertise and watch your online business flourish like never before.

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FAQ

Conversion rate optimization (CRO) and user experience (UX) can be difficult to navigate, particularly for newcomers. We have compiled a list of frequently asked queries regarding our CRO and UX services at Panem to aid comprehension.

  ➤  What are the benefits of investing in CRO and UX services?

By optimizing your website's UX and conversion rate, you can expect to reap several rewards, such as:

  • Increased customer satisfaction
  • Higher conversion rates
  • Enhanced brand reputation
  • Reduced customer churn
  • Improved return on investment (ROI)

  ➤  How do you measure the success of CRO and UX optimization?

Success in CRO and UX optimization can be quantified through various metrics, including:

  • Conversion rate: The percentage of website visitors who complete a desired action.
  • Bounce rate: The percentage of visitors who leave your site after viewing only one page.
  • Time on site: The average time users spend on your website.
  • Customer satisfaction: Feedback from customers regarding their experience on your site.

  ➤  How long does it take to see CRO and UX optimization results?

The time required to witness tangible results varies, depending on factors such as the complexity of your website, the scope of optimizations, and the nature of your industry. Generally, however, noticeable improvements can be observed within weeks or months of implementing optimization strategies.

  ➤  What aspects of a website do you focus on during a CRO and UX audit?

Our comprehensive CRO and UX audits examine several elements, including:

  • Website navigation
  • Page load times
  • Mobile responsiveness
  • Content quality and relevancy
  • Call-to-action (CTA) placement and effectiveness
  • Visual Hierarchy and design

  ➤  Can you optimize websites for specific devices or platforms?

Absolutely. Panem's expert team can create device-specific reports and tailor optimization strategies to ensure a seamless UX across desktops and smartphones.

  ➤  How do you gather data for CRO and UX analysis?

We employ various tools and techniques to collect valuable data, such as:

  • Heatmaps: Visual representations of web user interactions, like clicks and scrolling.
  • Session recordings: Video recordings of individual user sessions, providing insights into user behavior.
  • First click analysis: Tracking users' initial clicks to evaluate the effectiveness of your site's navigation.
  • Customer surveys: Gather direct user feedback about their experience on your site.

  ➤ Do you offer ongoing support for CRO and UX optimization?

Yes, at Panem, we understand the importance of continuous improvement. Consequently, our team provides ongoing support to assist you in refining your website and remaining ahead of the competition. Investing in CRO and UX services can unlock your website's potential, driving higher conversion rates and enhancing customer satisfaction.

  ➤ Do you work with only big companies? 

Our CRO services cater to businesses of all sizes – not just large corporations. We understand that small and medium-sized businesses (SMBs) with 10K monthly sessions can benefit greatly from conversion rate optimization. By partnering with us, you'll experience:

  • Tailored solutions – We customize our approach to fit your unique needs, ensuring the most effective results.
  • Swift impact – Our expert team works diligently to deliver noticeable improvements quickly.
  • Budget-friendly options – Our service packages are designed to suit various budget requirements without compromising quality.

We provide first-rate CRO services to help businesses of all sizes increase conversions and expand their operations.

  ➤ Can you guarantee your results?

That's why we offer a bold guarantee: we'll deliver a statistically significant increase in revenue within 180 days, or you won't pay a dime until we achieve it. By putting our money where our mouth is, we demonstrate our dedication to your success. Our team of experts pulls out all the stops:

  • Pinpoint areas of improvement – We meticulously analyze your website to identify conversion blockers.
  • Implement strategic changes – We apply proven tactics to optimize your site for better results.
  • Monitor progress – Regular assessments ensure we stay on track to meet our ambitious goals.

With this promise in place, you can rest assured that our CRO services are designed to propel your business forward risk-free.

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