A big team of online and offline marketing experts is ready to start working on your project! Marketing, SMM, targeted advertising specialists, and an in-house graphic designer will work together to achieve impressive results. What are you looking for?
- Concept or rebranding
- Marketing strategy
- Digital integration
TARGET AUDIENCE = CUSTOMER PROFILE + CUSTOMER SEGMENTATION
- CATEGORIZING CUSTOMERS INTO GROUPS
- IDENTIFICATION OF GROUPS
- TYPES OF CUSTOMERS
- LOYALTY PROGRAMS (for first-time, regular, corporate customers)
- AUDIT. Testing all company's offline and online sales channels and conducting a staff survey to find out weaknesses that negatively affect sales
- STAFF TRAINING. Creating service scripts, presenting them, and teaching them to staff members
- INSPECTION AND CONTROL. MYSTERY SHOPPING
- NAMING, SLOGAN, COMPANY'S STORY, BRAND PHILOSOPHY
- BRAND BOOK (BRAND STYLE GUIDE, TONE OF VOICE, COMMUNICATION STRATEGY), LOGO AND IDENTITY
- PRODUCING PROMO MATERIALS (IDEA, DESIGN, PHOTO/VIDEO PRODUCTION)
- PRE-MARKETING (growing awareness and generating demand before the launch of the product/service)
- Event marketing
- Creating and understanding the Customer Journey Map
- Marketing gimmicks, individual programs, promo.
A TEAM OF EXPERTS FROM THE PANEM MARKETING DEPARTMENT WILL WORK ON YOUR PROJECT
- Developing the concept of the grand opening and holding the event (organization, promo campaign, pre-marketing)
- Planning and holding regular events
- Adding marketing gimmicks to anniversary celebrations and seasonal events to attract potential customers.
CJM, or CUSTOMER JOURNEY MAP
Have you ever thought about your customer's journey? Which points are critical? At which stage does the customer choose your competitor?
Why not us? / Why us?
Customer journey map allows you to understand
- Сustomer expectations
- Customer behavior at the touchpoints
- Customer profile
- What and why prevents people from becoming your customer and makes them buy your competitor's product/service?
Marketing gimmicks, individual programs, promo
(competitor analysis, promotion strategy, partnering with mass media, online PR)
- SPECIAL OFFERS AND COMPANY GIMMICKS
- LOYALTY PROGRAMS
- SOCIAL AND CHARITY EVENTS
- MEDIA MARKETING (PR, MASS MEDIA)
Which channel would you like to develop?
We have an in-house graphic designer who participates in all brainstorming sessions and is always ready to complete the tasks assigned by the marketing department.
- WEB LOGO DESIGN
- BRAND BOOK
- LEAFLETS, CATALOGUES
- PROMOTIONAL PRODUCTS
- PHOTO AND VIDEO PRODUCTION
- OUTDOOR ADVERTISING CONCEPT AND DESIGN
- DEVELOPING A UNIQUE SOCIAL MEDIA CONTENT STYLE
A 3-MONTH MARKETING STRATEGY
Together we'll choose which steps need to be taken to improve your brand's positioning. As a result, you'll get:
- ESTABLISHED PRODUCT POSITIONING
- ANALYSIS OF STAFF PERFORMANCE AND PROBLEMS
- ANALYSIS OF SALES CHANNELS AND PRICING
- WHAT PREVENTS CUSTOMERS FROM BUYING YOUR PRODUCTS/SERVICES OR WHY THEY DON'T COME BACK
- FURTHER ADJUSTMENTS
- A 3-MONTH MARKETING STRATEGY
OUR NEXT STEP WILL INVOLVE ANALYSIS OF THE IMPLEMENTED STRATEGY AND MAKING NECESSARY ADJUSTMENTS
WHAT WE ANALYZE AND WHAT WE WORK WITH
- Email marketing
- Viral marketing
- Unconventional marketing methods
- Communication channels
- Mystery shopping
- Analysis of existing staff motivation system
- Business ethics and communication style
- Analysis of reviews across all online resources
- Analysis of the information about the product/service on external websites
- Connection, adjustment, and analysis of existing information across online services
- Analysis of the existing website
- Designing a technical task for website development together with the SEO department. We provide a list of requirements related to user interaction with the site and monitor their implementation by programmers.
- Developing a digital strategy of the product's/service's online presence
- Staff survey. Creating service scripts and teaching them to staff members (inspection and control)
- Creating visuals and a unique content style for social media pages
- Developing social media strategy and content plan