Full-Service Marketing by Panem Digital Agency

The Panem company is successfully growing and developing in the field of marketing. We are happy to announce that we have opened full-service marketing departments and now offer a combination of different marketing forms in one place.

A big team of online and offline marketing experts is ready to start working on your project! Marketing, SMM, targeted advertising specialists, and an in-house graphic designer will work together to achieve impressive results. What are you looking for?

  • Concept or rebranding
  • Marketing strategy
  • Digital integration

TARGET AUDIENCE = CUSTOMER PROFILE + CUSTOMER SEGMENTATION

  • CATEGORIZING CUSTOMERS INTO GROUPS
  • IDENTIFICATION OF GROUPS
  • TYPES OF CUSTOMERS
  • LOYALTY PROGRAMS (for first-time, regular, corporate customers)

STAFF

  1. AUDIT. Testing all company's offline and online sales channels and conducting a staff survey to find out weaknesses that negatively affect sales
  2. STAFF TRAINING. Creating service scripts, presenting them, and teaching them to staff members
  3. INSPECTION AND CONTROL. MYSTERY SHOPPING

  • NAMING, SLOGAN, COMPANY'S STORY, BRAND PHILOSOPHY
  • BRAND BOOK (BRAND STYLE GUIDE, TONE OF VOICE, COMMUNICATION STRATEGY), LOGO AND IDENTITY
  • PRODUCING PROMO MATERIALS (IDEA, DESIGN, PHOTO/VIDEO PRODUCTION)

  1. PRE-MARKETING (growing awareness and generating demand before the launch of the product/service)
  2. Event marketing
  3. Creating and understanding the Customer Journey Map 
  4. Marketing gimmicks, individual programs, promo.

A TEAM OF EXPERTS FROM THE PANEM MARKETING DEPARTMENT WILL WORK ON YOUR PROJECT

EVENT MARKETING

  1. Developing the concept of the grand opening and holding the event (organization, promo campaign, pre-marketing)
  2. Planning and holding regular events
  3. Adding marketing gimmicks to anniversary celebrations and seasonal events to attract potential customers.

CJM, or CUSTOMER JOURNEY MAP

Have you ever thought about your customer's journey? Which points are critical? At which stage does the customer choose your competitor? 

Why not us? / Why us?

Customer journey map allows you to understand

  • Сustomer expectations
  • Customer behavior at the touchpoints
  • Customer profile
  • What and why prevents people from becoming your customer and makes them buy your competitor's product/service?

Marketing gimmicks, individual programs, promo

(competitor analysis, promotion strategy, partnering with mass media, online PR)

  • SPECIAL OFFERS AND COMPANY GIMMICKS
  • LOYALTY PROGRAMS 
  • SOCIAL AND CHARITY EVENTS
  • SPONSORSHIP
  • MEDIA MARKETING (PR, MASS MEDIA)

Which channel would you like to develop?

DESIGN

We have an in-house graphic designer who participates in all brainstorming sessions and is always ready to complete the tasks assigned by the marketing department. 

  1. WEB LOGO DESIGN
  2. BRAND BOOK 
  3. LEAFLETS, CATALOGUES
  4. PROMOTIONAL PRODUCTS 
  5. PHOTO AND VIDEO PRODUCTION 
  6. OUTDOOR ADVERTISING CONCEPT AND DESIGN
  7. DEVELOPING A UNIQUE SOCIAL MEDIA CONTENT STYLE

A 3-MONTH MARKETING STRATEGY

Together we'll choose which steps need to be taken to improve your brand's positioning. As a result, you'll get:

  • ESTABLISHED PRODUCT POSITIONING
  • ANALYSIS OF STAFF PERFORMANCE AND PROBLEMS
  • ANALYSIS OF SALES CHANNELS AND PRICING
  • WHAT PREVENTS CUSTOMERS FROM BUYING YOUR PRODUCTS/SERVICES OR WHY THEY DON'T COME BACK
  • FURTHER ADJUSTMENTS
  • A 3-MONTH MARKETING STRATEGY

OUR NEXT STEP WILL INVOLVE ANALYSIS OF THE IMPLEMENTED STRATEGY AND MAKING NECESSARY ADJUSTMENTS

WHAT WE ANALYZE AND WHAT WE WORK WITH

  • Email marketing
  • Remarketing
  • Giveaways
  • Viral marketing
  • Unconventional marketing methods
  • Communication channels
  • Mystery shopping 
  • Analysis of existing staff motivation system
  • Business ethics and communication style
  • Analysis of reviews across all online resources
  • Analysis of the information about the product/service on external websites
  • Connection, adjustment, and analysis of existing information across online services
  • Analysis of the existing website
  • Designing a technical task for website development together with the SEO department. We provide a list of requirements related to user interaction with the site and monitor their implementation by programmers.
  • Developing a digital strategy of the product's/service's online presence
  • Staff survey. Creating service scripts and teaching them to staff members (inspection and control)
  • Creating visuals and a unique content style for social media pages
  • Developing social media strategy and content plan

Want more?
additional services

You can achieve high-quality results using our core digital agency services. In addition to our standard SEO agency package, we provide extra assistance that will accelerate your other marketing activities. Among the most popular ones are:

Tech SEO

Aside from traditional SEO techniques, we also offer deep technical SEO audits that'll help determine what is bottlenecking your performance on all search engine platforms. 

Reputation management

A mainstay of our SEO company, we have access to reputable sources where you can place links to your website. This way, every major search engine system will see you as an authoritative force.

Content strategy

We can develop a functional content strategy that'll boost your SEO performance. All of our pieces are well written, engaging, and most importantly, based on factual information.

Content check

We, as a digital agency, can assess your current content and see how it can be improved in terms of SEO. Our team will update, correct, and rewrite parts to your heart's content.

Trusted by
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
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