PPC marketing services

What is Pay Per Click? 

Pay-per-click, or PPC for short, is a method of online advertising. It's done through multiple platforms including Bing, Google Ads, and Facebook. The core benefit of PPC is that unlike in offline advertising, the user gets to decide the budget. It’s, perhaps, the second best way to drive traffic to your website after organic (SEO).

Why work with a PPC advertising agency?

We at Panem firmly believe that the best way to deliver a complicated, technical, and oftentimes cumbersome processes is to make it as simple as possible for our clients. To achieve this, we have created a time-proven framework for where you have a central point of contact to manage your project.

Having proper communication is critical. Our specialist will assess your business and will develop a functional strategy that’ll fuel your business activities, as well as bring new customers in the funnel. We'll be your remote marketing department. You don’t have to spend thousands of dollars to get the job done.

On its own, PPC allows you to pay for the top position in search engines, as well as appear in places where your content is relevant. Unlike other types of advertising, the core mission of any PPC campaign is to deliver traffic that’ll complement your SEO efforts. Often, advertisers test keywords, market verticals, and SEO techniques like PPC allow for pretty accurate results. You don’t have to do any guesswork, every parameter reported by the campaign can be used to further advance your strategy. Our PPC services will help you obtain customer trust. 

Indeed, finding a huge numbers of low-level keywords that are less expensive to promote is a challenge. Yet, this is exactly what we do. We search through a massive list of relevant keywords and pinpoint only those that'll truly make a difference. Couple that with a good PPC strategy under your belt and we guarantee that you'll lower the average Cost-Per-Click (CPC) rate, and rank on popular queries. This will also boost your other marketing activities.


Monitoring is key

We firmly believe that PPC campaigns aren’t meant to be autonomous. In fact, every major platform allows you to configure multiple parameters at once. We offer our clients PPC campaign development, as well as ongoing PPC management services. This way, you don’t have to worry about multiple issues and can focus on more important tasks. Indeed, be it monthly adjustments, or a new set of eyes to track progress, we can help you follow each and every change so that you can adjust, rebuild, or evolve your campaign accurately. Using our PPC services, you can fuel other parts of your business to gain a positive outcome.


What PPC advertising management services we offer

We provide a full suite of PPC management services to our clients. In case you don’t know, or not sure what exactly you need, we can analyze your current business model to come up with the best course of actions. We look into your industry and select a proven strategy so that you can gain maximum ROI. With that said, we also offer: 

Increase ROI — Combining effective PPC techniques and well-developed marketing campaigns, we can help you improve your ROI and increase exposure.

PPC reports — It goes without saying, having a detailed report of your campaigns will not only help you track progress but allow you to implement new techniques more accurately. 

Landing page development — A good PPC campaign will draw thousands of people to your site. Having a well-crafted, appealing landing page will result in more leads. 

Lead generation — We focus our attention only on quality leads, that is why we craft our strategies with buyer persona in mind.

PPC campaign setup — Our specialists will set up your ad campaign in a way that’ll target your core audience. 

CPC optimization — It's among the most popular PPC services on the market. Our team has years of experience in managing CPC rates and will help you take care of everything. We'll reduce the average cost per conversion so that your campaign can last longer, as well as optimize those ads that are performing slower.  

Managing bids — Perhaps the most important process of any marketing campaign is bid management. Our professionals will track each and every change and adjust the bid accordingly. 

Want more?
additional services

You can achieve high-quality results using our core digital agency services. In addition to our standard SEO agency package, we provide extra assistance that will accelerate your other marketing activities. Among the most popular ones are:

Tech SEO

Aside from traditional SEO techniques, we also offer deep technical SEO audits that'll help determine what is bottlenecking your performance on all search engine platforms. 


Reputation management

A mainstay of our SEO company, we have access to reputable sources where you can place links to your website. This way, every major search engine system will see you as an authoritative force.


Content strategy

We can develop a functional content strategy that'll boost your SEO performance. All of our pieces are well written, engaging, and most importantly, based on factual information.


Content check

We, as a digital agency, can assess your current content and see how it can be improved in terms of SEO. Our team will update, correct, and rewrite parts to your heart's content.

Trusted by
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.

How pay-per-click reporting works

We value our customers' trust and aim to deliver a clear, straight to the point, accurate report. Working with us, you'll be able to track the effectiveness of our work, as well as your marketing campaign. Here’s how it’s done.

  1. Evaluate the performance of your website using Google Analytics. This includes all SEO efforts, PPC campaigns, and other channels.
  2. Check your client dashboard to track how your keywords and specific phrases (i.e longtail keywords) are ranking and notify you about certain changes. 
  3. Just like other our PPC management services, we will send you monthly reports where you'll see how much time we’ve spent on your Pay-Per-Click campaign. 
  4. We'll highlight key moments during the advertising process. Show what’s working, what aspect can be changed. 

Our PPC services will help you understand industry dynamics, customer needs, and what exactly you should do to gain more profit. Having valuable insights in any industry will not only give you a competitive edge but establish you as a real player among the giants. 


PPC Digital Marketing Agency Centering on Customers

Our philosophy is that it’s not about the features, it's about the customers. Indeed, the only thing that can sustainably differentiate a business from the competition is continuous innovation and customer focus. At Panem, we’ve created a customer-centric culture that is driven by talented people which in turn, allow us to improve upon what we do. 

We aim to deliver valuable information to our customers. That is why all of our PPC management services are specifically tailored to each customer. We don’t work using a single pattern but aim to provide a personalized experience. Working with a small PPC agency will help you reach new heights without spending a fortune. 

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Why work with our PPC services company?

Panem is a full digital marketing agency that has years of experience working with clients from all over the world. We know what makes a good PPC campaign and we understand that constantly growing SEO standards. We are working hard on improving each and every aspect of our services and strive to deliver only high-quality outcomes. If you have any questions, or maybe you need some consulting, drop us a message. Our specialists will gladly help you pick the right strategy.

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