Why work with a PPC advertising agency?
We at Panem firmly believe that the best way to deliver a complicated, technical, and oftentimes cumbersome processes is to make it as simple as possible for our clients. To achieve this, we have created a time-proven framework for where you have a central point of contact to manage your project.
Having proper communication is critical. Our specialist will assess your business and will develop a functional strategy that’ll fuel your business activities, as well as bring new customers in the funnel. We'll be your remote marketing department. You don’t have to spend thousands of dollars to get the job done.
On its own, PPC allows you to pay for the top position in search engines, as well as appear in places where your content is relevant. Unlike other types of advertising, the core mission of any PPC campaign is to deliver traffic that’ll complement your SEO efforts. Often, advertisers test keywords, market verticals, and SEO techniques like PPC allow for pretty accurate results. You don’t have to do any guesswork, every parameter reported by the campaign can be used to further advance your strategy. Our PPC services will help you obtain customer trust.
Indeed, finding a huge numbers of low-level keywords that are less expensive to promote is a challenge. Yet, this is exactly what we do. We search through a massive list of relevant keywords and pinpoint only those that'll truly make a difference. Couple that with a good PPC strategy under your belt and we guarantee that you'll lower the average Cost-Per-Click (CPC) rate, and rank on popular queries. This will also boost your other marketing activities.
Monitoring is key
We firmly believe that PPC campaigns aren’t meant to be autonomous. In fact, every major platform allows you to configure multiple parameters at once. We offer our clients PPC campaign development, as well as ongoing PPC management services. This way, you don’t have to worry about multiple issues and can focus on more important tasks. Indeed, be it monthly adjustments, or a new set of eyes to track progress, we can help you follow each and every change so that you can adjust, rebuild, or evolve your campaign accurately. Using our PPC services, you can fuel other parts of your business to gain a positive outcome.
What PPC advertising management services we offer
We provide a full suite of PPC management services to our clients. In case you don’t know, or not sure what exactly you need, we can analyze your current business model to come up with the best course of actions. We look into your industry and select a proven strategy so that you can gain maximum ROI. With that said, we also offer:
Increase ROI — Combining effective PPC techniques and well-developed marketing campaigns, we can help you improve your ROI and increase exposure.
PPC reports — It goes without saying, having a detailed report of your campaigns will not only help you track progress but allow you to implement new techniques more accurately.
Landing page development — A good PPC campaign will draw thousands of people to your site. Having a well-crafted, appealing landing page will result in more leads.
Lead generation — We focus our attention only on quality leads, that is why we craft our strategies with buyer persona in mind.
PPC campaign setup — Our specialists will set up your ad campaign in a way that’ll target your core audience.
CPC optimization — It's among the most popular PPC services on the market. Our team has years of experience in managing CPC rates and will help you take care of everything. We'll reduce the average cost per conversion so that your campaign can last longer, as well as optimize those ads that are performing slower.
Managing bids — Perhaps the most important process of any marketing campaign is bid management. Our professionals will track each and every change and adjust the bid accordingly.