SEO Audit

Today, no business can survive without a proper SEO strategy. Having a well-crafted strategy has become a necessity for many startups. Yet, before creating an SEO strategy, it's critical to have a clear understanding of your website. To achieve this, a technical SEO audit is essential. And it’s not just a new website, those that underwent through maintenance or a complete redesign are in need of website audit. After all, a website SEO audit takes away the guesswork from SEO and help you align your business activities with your marketing efforts. 

SEO audit in a nutshell

Similary to market audit, all SEO audits aim to identify blind spots and accelerate your rankings. Website SEO audit helps bring prospects to your site through organic search, as well as increase your online presence. Major search engines change their algorithms on a daily basis, and not knowing your position within the system can have a significant impact on your financial status. The website audit itself can be done using specialized tools or by an SEO expert.

When and why you need a website audit:

  • A website audit is needed when you have made significant changes to your site. Be it design, domain migration, a shift in content, technical changes, performing a website audit will help you regain your previous rank. 
  • If your site has a plethora of plugins, it’s vital that you do various SEO audits. There can be many different issues that might actually hinder the performance of your site. A good example would be when some of your plugins are outdated or interfere with search engine crawlers, bots, etc.
  • Another thing that might lower your ranking is irrelevant content. SEO and content come hand-in-hand and having keywords that have nothing to do with your customers will result in major losses. 
  • Slow load times will leave your potential customers frustrated, not to mention search engines. Providing an unresponsive experience means you signal the ranking system to lower your position. 
  • If by any chance you have duplicate content on your site, then you are most likely raising concerns over indexation. This'll impact your page authority, meaning that fewer people will see you in the search result. 
  • If your website isn’t secure (i.e, https) then your site puts your visitors’ privacy at risk. True, there are many sites that still operate using old protocols, but providing a secure connection is slowly becoming a key advantage.
  • If your site is not following Google’s Webmaster Guidelines, it won't appear in search results as often.


These reasons are only a fraction of the full list. Conducting SEO audits will help you outline key issues, as well as create a plan to mitigate them. It’s important to follow industry-established guidelines as they'll help you gain more prospects.

How often should you do an SEO audit?

Depending on the industry and size of the business, once or twice a year SEO audits are a must. Having a clear understanding of your site’s insides will help you create a proper marketing strategy, transform multiple business operations, and boost your sales. If you have no clue how many SEO audits you should do, take a look at the following:

  • Many specialists are involved with your site

  • The industry you operate is very dynamic
  • Code-base is changed regularly
  • Content is constantly updated/changed
  • High online competition

If any of the above apply to you, it’s best that you hire an SEO audit company. Having a dedicated team to handle your website will allow you to focus on other things. Moreover, in case of an emergency or when your site will substantially start dropping ranks, you'll be prepared. 

Want more?
additional services

You can achieve high-quality results using our core digital agency services. In addition to our standard SEO agency package, we provide extra assistance that will accelerate your other marketing activities. Among the most popular ones are:

Tech SEO

Aside from traditional SEO techniques, we also offer deep technical SEO audits that'll help determine what is bottlenecking your performance on all search engine platforms. 


Reputation management

A mainstay of our SEO company, we have access to reputable sources where you can place links to your website. This way, every major search engine system will see you as an authoritative force.


Content strategy

We can develop a functional content strategy that'll boost your SEO performance. All of our pieces are well written, engaging, and most importantly, based on factual information.


Content check

We, as a digital agency, can assess your current content and see how it can be improved in terms of SEO. Our team will update, correct, and rewrite parts to your heart's content.

Trusted by
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.

Are there any benefits of doing an SEO audit?

While most understand the value of on-going SEO services, few realize how beneficial SEO audit services are. Among the most prominent advantages are:

  1. Tracking issues. One of the key advantages of SEO audits is the ability to assess technical issues in a timely manner. Having a qualified report will help you prevent and mitigate technical problems in advance, which in turn will boost traffic to your website and safeguard its performance.
  2. Digital health. Have a clear understanding of your websites digital health. From meta tags to search console analysis, everything will be right before your hand. Knowing this'll allow you to rank on other platforms more efficiently. 
  3. Discover content. Exploit content opportunities to their fullest. This will allow you to rank for keywords you never knew you could and demonstrate your expertise to new audiences. 
  4. Backlink dashboard. Have a clear map of your backlink profile. Knowing this will allow you to expand your reach more effectively.
  5. Automate. Create a revenue stream that'll operate round the clock and require less attention from you. This will also allow you to focus on other business activities, as well as discover new marketing channels. 
  6. Digital image correction. Have a clear picture of how search engines view your site to increase your likelihood of being shown in the search result page. Knowing how to position yourself on the Internet will also help adjust your complementing marketing efforts.
  7. Improve UX/UI. Adjust and improve user experience and accessibility levels to please both users and search engine bots alike. Having these insights will also allow you to target multiple demographics. 

 What SEO audit entails?

SEO is a complex set of techniques that aim to improve your site's performance. It covers a wide range of different factors that might impact your website. As sites evolve and search engines increase requirements, SEO audit aims to address each and every variable. Among the most crucial checks are: 

  • Loot at Google Penalties
  • Domain analysis
  • Content and Site Optimizations
  • Keywords
  • Usability 

How Panem delivers an SEO audit?

Our goal is to provide you with an accurate report that'll clearly describe what needs to be assessed and what potential issues you might face. We create reports that are conducted by specialists in different subject matters (tech, design, content). Every 2 weeks you'll receive an overview of your site. For new clients, we also provide a free SEO audit sample so that you can have an idea of how it will look like and what aspects are being covered. 

SEO audit tools

We use both paid and free SEO tools to provide accurate reports. If you opt to use our SEO audit services, we'll use/require access to the following tools:

  1. Google Analytics – To provide precise results, access to GA is paramount. The information displayed in Google Analytics will allow us to track all kinds of KPIs, as well as track the performance of our recommendations. 
  2. Google Search Console – Similarly to our previous requirement, having access to GSC is critical. In case you don’t have an account there, we'll create it and configure everything for you. 
  3. Chrome Dev Tools – These tools allow our specialists to see how browsers and crawlers view and scroll through your website. Having insights on user-experience and load times will allow us to devise a proper SEO report. 

Paid SEO audit tools

We use a couple of paid tools that help us receive additional information, which is then used to forecast potential drops and increases in rank. Among the most used are:

  1. Ahrefs - Known to provide the most accurate ranking positions
  2. MOZ - Used for keyword research
  3. SEMrush - Domain performance review and comparison with competitors

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Why work with us? 

There are many SEO audit services on the Internet but there aren’t that many small agencies that do what we do best. We have been working in the industry for more than 10 years. We have clients from across the globe and we understand what makes a good website even better. If you have been looking for an SEO audit company that'll deliver high-quality outcomes, look no further.