HOW TARGETED ADVERTISING WORKS
First of all, we note that advertising on social networks is aimed at a “cold” audience and an ad is the first contact of a potential customer with your business. The goal of targeting is to create the most relevant ad for your prospective customers.
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WHAT IS THE ALGORITHM OF ACTIONS WHILE SETTING UP TARGETED ADVERTISING?
Our process
- AUDIT AND ANALYSIS - If you or previous contractors have already set up targeted advertising, we'll be sure to review its effectiveness. And also analyze the advertising activity in your niche. Based on this, we will create a strategy.
- STRATEGY DEVELOPMENT - The strategy involves the formation of a plan of advertising activities - their periods, budgets, texts, and layouts of advertisements.
- SETTING UP FACEBOOK PIXEL AND GOALS - In order to correctly track the effectiveness and profitability of our advertising campaigns, we will install Pixel on the Facebook site, which will use cookies to collect the necessary data for us. In addition, we will help with the technical settings of Facebook Business Manager and the connection of the payment method
- CREATION OF ADVERTISING PUBLICATIONS - After implementing all the technical aspects and finding out what and to whom we offer, we must move on to creating advertising campaigns. Text that will be relevant to your audience, image, appeal. We will discuss and create all these together with you. Our specialists create layouts and texts that will help achieve the advertising goals. After agreeing with the customer - we run test campaigns.
- LAUNCHING TEST CAMPAIGNS - The test period helps to effectively analyze the interaction with potential advertisements, and build a scaling strategy based on this period.
- CAMPAIGN ANALYSIS AND OPTIMIZATION - We will find out how our advertising worked, what results from we managed to achieve, and whether they satisfy you. We summarize the work we’ve done, organize a strategic meeting, and plan the next campaigns.
Once set up and ran, you need to manage your campaigns for maximum efficiency. Budget expenditure tracking, optimization are impossible to do completely automatically. Therefore, specialists are engaged in management. The main goal is to ensure efficiency: analyze CTR, conversions, and cost-per-click, monitor positions, and competitors - to achieve optimal lead value and maintain it at an acceptable level.
The targeted advertising department is professional in addressing all your advertising needs, advising, and providing solutions that work most effectively in terms of advertising on Facebook & Instagram.
