Before we start: what is SEO?
The digital marketing landscape has enormously expanded over the last several years. Each and every business strives to rank higher in SERPs. With an ever-increasing number of consumers who turn to search engines to look for products or services, you might want to optimize your website by adopting a sound SEO strategy.
SEO stands for search engine optimization. In simple terms, it's the process of improving your website performance in order to raise its visibility in search engines, such as Google, Bing, or Yahoo. The primary goal of SEO is to get a website to rank in the number one spot on search engines or at least receive a position on the first page.
It’s important to know that SEO is all about organic search, which means that the user receives search results that aren't influenced by paid advertising. Instead, these results are ranked according to their relevance to the search query.
SEO includes keyword research, site audits, website optimization, link building, content marketing, and more. It is based on in-depth research into your audience and competition.
Is SEO still important for digital marketing?
It's safe to say that SEO is a fundamental part of it. Fair enough, as people search trillions of different queries every year to find information about products and services. Importance of SEO is obviously crucial since it makes your website more visible. Here are some latest stats to prove that:
- Google deals with around a whopping 70,000 search queries every second.
- Over 99% of users don't search further than the first search engine results page.
- 53% of website traffic comes from search engines.
- Around 30% of consumers search for local businesses daily.
- Organic search can drive ten times more traffic to your website than organic social media.
As you see, SEO matters, and, what is more, it is even more critical than ever. Search engine optimization is one of the key aspects of successful digital marketing. Fair enough, as receiving loads of website traffic is a million times better than getting lost among the myriad similar websites on the Internet.
10 reasons why you need search engine optimization
To win the organic battle in search engines, you need a good SEO strategy at hand. Here are ten convincing reasons that answer the question Why do you need SEO? Let's go!
#1 Most of the traffic comes from organic search
As we have already mentioned, organic search is the primary source of web traffic. It's no surprise that the volumes of organic traffic are constantly growing. The number of Internet users who search for information or shop online seems to be increasing exponentially, and for a good reason — it's fast and convenient. Not to mention, search engines are regularly improved to boost the user experience.
The team at Google has been working hard over the past five years to provide users with accurate and relevant search results while shedding intermediaries that strive to trick the Google algorithm. Thanks to RankBrain, a machine learning-based algorithm introduced back in 2015, Google managed to achieve absolute precision in providing users with highly relevant content based on their intent. Due to this, Google has won the trust of over one billion active monthly searchers.
And this is one of the primary reasons why businesses around the globe use SEO to generate relevant, organic traffic to their websites. SEO enables companies to attract customers looking for specific information, products, and services without spending a fortune on paid advertising. So if you're interested in increasing organic traffic to your website, consider partnering with an SEO company.
#2 SEO is cheaper than paid advertising
PPC advertising is nothing new today. We all are used to seeing a couple of pages marked "Ad" at the top of the Google search results page. It's a no-brainer that getting one of these positions involves ongoing costs. And although you only pay when a user clicks on your ad and visits your website, each click can cost you quite a lot in some industries.
Of course, Google Adwords can bring spectacular results; however, it's essential to keep in mind that the ads stop showing up as soon as you pause your campaign, dramatically reducing the traffic. On the contrary, SEO helps websites appear at the top of organic results. It enables you to continuously generate relevant traffic to your website without spending money to make your target customers see it. Search engine optimization isn't cheap; however, unlike with PPC, you invest in an SEO campaign once and secure great results in the long run.
#3 Most consumers research before making a purchase
According to GE Capital Retail Bank's second annual Major Purchase Shopper Study, 81 percent of consumers do online research before making a purchase. In addition, such research takes around 80 days with major purchases.
And this is another clear answer to the question Why do you need SEO? In essence, good SEO tactics will help your online business get in front of your target customers when they're simply looking for information in search. Absolutely amazing, isn’t it?
#4 SEO helps businesses rank higher in local searches
Today, people are widely using search engines to solve their daily issues, so it is no wonder that local searches such as "window repair near me" or “laundry service Miami” are becoming quite common. What is more, according to a study by Search Engine Watch, 80 percent of local searches on mobile devices end up with conversions. A viable SEO strategy focusing on your location can help you drive local users ready to buy your product or service.
#5 It is the best way to understand what your customers want
Keyword research provides remarkable insights into customer behavior. In other words, SEO tells us what consumers want and need, which is incredibly valuable for internet marketing. With the help of search query data and SERP analysis, SEO (including voice search SEO) gives us clear signals of user intent.
#6 SEO helps to build trustworthiness to brand
Again, let's go back to a typical search engine results page. People tend to ignore the top results marked as ads because it's common to avoid anything advertorial. Instead, users will trust organic results more.
A team at an SEO company will assist you with creating quality content to display your brand as an industry expert. Coupled with the top position in search engines (achieved through website optimization and in-depth keyword research), useful content can help you build trust and credibility with your audience.
#7 SEO is a long-term strategy
The feature that clearly differentiates SEO from other marketing methods is the long-term success it can ensure. However, keep in mind that this success doesn't come overnight. SEO is an ongoing process, so to achieve impressive long-term results, you need at least several months if you're beginning from scratch. You'll need to regularly improve your SEO strategy to keep it in tune with the search engine's algorithm updates.
Although SEO is a long game, it can generate cumulative benefits over time. So if you're ready to wait to see incredible ROI in the long run, hiring an SEO company can be a wise solution.
#8 It helps grow your ROI and conversions
Since the organic traffic is free, it brings more volume for a smaller investment if compared with paid searches where you pay for every click. Undoubtedly, it means a higher ROI, but advantages don’t stop there. Organic searches generate relevant leads, help to earn trust and make it easier for searchers to find you on the web, inevitably making for higher conversion rates.
#9 SEO affects UX (User Experience)
The primary goal of search engines is to provide their users with the most relevant results. However, the latest Google algorithm updates are focused not only on satisfying search queries — Google makes sure that the user is directed to a website with a good UX.
Consequently, technical features now became essential to get a high ranking in SERP. SEO involves website audit and further optimization, thus improving your site's user experience. Improving page speed together with creating engaging content that is optimized for mobile devices will not only boost your site’s UX but also help it to rank better. And, without any doubt, a high position in SERP coupled with a rewarding user experience positively impacts your brand.
#10 SEO complements PPC campaigns
Last but not least, it’s also worth mentioning that by combining SEO and paid marketing strategies, you’ll be able to achieve spectacular results — they work exceptionally well together. While pay-per-click advertising puts your website at the top of paid search results, SEO does the same organically. Again, with both results at the top, you can enhance your brand's trustworthiness and prove that you aren't just paying money to get on top. In addition, SEO is a great way to optimize your PPC efforts. For instance, a high-ranking page can perform even more efficiently if you integrate it into your PPC strategy, especially with a low-cost-per-click keyword.
To wrap it up
All in all, your business needs SEO if you're focused on ranking high and generating more traffic to your website. Moreover, SEO helps to achieve better visibility of your brand, more leads, and, eventually, higher revenue. Implementing search engine optimization is a long game; however, you'll see impressive long-term results if you invest in SEO. We guess that this was the question: Why do you need SEO services? that brought you to this page. We hope we've helped you understand what SEO is and why you might want to hire an SEO company.