AI SEO Services for ChatGPT, Google AI & LLM Visibility

Improve your visibility across AI search engines and AI-powered experiences including ChatGPT Search, Google AI Overviews and AI Mode, Perplexity, Gemini, and other AI platforms. Panem Agency provides AI SEO services that combine traditional SEO, technical SEO, content optimization, entity development, digital PR, and AI visibility tracking. Our approach helps search engines and AI systems better discover, understand, and reference your brand across both traditional and modern AI search. Whether potential customers use Google, an AI assistant, or tools like ChatGPT to research companies and services, we help strengthen the signals that support your brand throughout the search journey.

What Are AI SEO Services?

AI SEO is the practice of improving how a brand and its content are discovered, understood, cited, and represented across traditional and AI search engines.

Unlike traditional SEO, which focuses heavily on search rankings, search results, organic traffic, and conversions, AI SEO also considers whether your business appears within AI-generated answers, citations, recommendations, comparisons, and summaries.

That is where AI SEO matters: users no longer rely on one type of search result. They may research a topic in Google, continue the journey in an AI assistant, compare providers in ChatGPT, and then return to a traditional search engine before making a decision.

A comprehensive approach to AI SEO may include:

  • traditional SEO;
  • Generative Engine Optimization (GEO);
  • Answer Engine Optimization (AEO);
  • AI search optimization;
  • technical SEO;
  • entity optimization;
  • authority building;
  • AI visibility monitoring.

SEO and GEO are therefore not competing strategies. Traditional SEO creates the technical, content, and authority foundations, while generative engine optimization focuses more closely on how information may be retrieved, referenced, and represented by AI systems.

AEO complements both by making important information easier for search engines and AI systems to parse and surface as useful answers.

Our AI SEO agency combines these approaches rather than treating AI search as a completely separate marketing channel.

SEO vs AEO vs GEO: What Is the Difference?

SEO, Answer Engine Optimization, and Generative Engine Optimization address different parts of the modern search environment.

FactorSEOAEOGEO
Primary GoalImprove ranking, organic visibility, traffic, and conversionsMake information easier to surface as a direct answerImprove brand and content visibility in AI-generated responses
Where You AppearTraditional search engines such as Google and BingDirect-answer experiencesChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini and other AI platforms
Content FocusSearch intent, keywords, relevance and topical coverageClear questions and concise answersTopic depth, entities, evidence, source quality and citation opportunities
Technical FocusCrawling, indexing, architecture, rendering and internal linksClear and accessible informationSEO foundations plus retrieval readiness and relevant crawler accessibility
Authority SignalsLinks, expertise and brand authorityReliable and attributable informationBrand mentions, citations, expert sources, backlinks and third-party corroboration
Key MetricsRankings, impressions, clicks, traffic and conversionsAnswer visibilityAI mentions, citations, share of voice, referral traffic and conversions

Traditional SEO helps search engines discover and rank content. AEO helps information surface more clearly as an answer. GEO strengthens how information and entities can be retrieved, cited, and represented across generative AI experiences.

In practice, AI SEO and GEO work best on top of strong SEO foundations rather than as independent disciplines.

How We Measure AI Search Visibility

AI search does not provide one universal ranking position.

A response may change based on platform, model, prompt wording, country, language, search mode, and time. That makes AI visibility different from tracking one traditional ranking position.

Panem Agency therefore evaluates performance across a consistent set of prompts and AI platforms.

MetricWhat It Shows
Brand MentionsHow frequently your brand appears across monitored AI answers
AI CitationsHow often your website or content is referenced by AI
AI Share of VoiceYour visibility relative to selected competitors
Cited Pages & SourcesWhich owned and third-party pages influence responses
Competitor VisibilityWhich brands appear consistently across priority prompts
AI Referral TrafficVisits from identifiable AI platforms
Leads & ConversionsWhether AI-driven discovery contributes to business outcomes

We do not treat these metrics as equivalent.

Being referenced by AI does not automatically generate a click. A brand mention is not automatically a lead. An estimated AI audience is not the same as confirmed website traffic.

Our measurement approach therefore combines AI search visibility with organic search results, referral traffic, conversions, and other available business data.

Why Work With Panem Agency for AI SEO?

Choosing the right AI SEO agency requires more than finding a marketing agency that has added AI to its list of services.

Effective AI SEO combines traditional SEO, technical optimization, content, authority, entity development, digital PR, competitor analysis, and AI visibility tracking.

As a digital marketing agency with established SEO expertise, Panem Agency approaches AI search as an extension of the wider search ecosystem rather than a standalone tactic.

Working with Panem Agency gives you:

    • SEO and GEO under one strategy. We connect traditional SEO with generative engine optimization and AEO instead of running disconnected campaigns.
  • A comprehensive AI search approach. Research covers keywords, prompts, query fan-out, comparisons, alternatives, competitor visibility, and citation sources.
  • On-site and off-site optimization. We work with technical SEO, content, entities, authority signals, brand mentions, backlinks, and digital PR.
  • Visibility analysis across AI platforms. We do not treat one AI response or one monitoring tool as a complete measure of performance.
  • Measurement connected with business outcomes. Citations and mentions are evaluated alongside traffic, search visibility, leads, and conversions where data is available.
  • No guaranteed AI rankings. No SEO company or optimization agency controls which source an AI system ultimately selects.

When businesses compare the best AI SEO agencies, they should look beyond promises about rankings and citations. The right provider should be able to explain what it measures, what it changes, and how AI SEO connects with existing SEO campaigns and business goals.

Pricing Notice
The prices above represent our average service fees. The final quote may vary depending on the size, complexity, and requirements of your project.

What Our AI SEO Services Include

Our comprehensive AI SEO services connect technical optimization, content, authority, entity signals, and AI visibility measurement into one strategy. Rather than applying the same tactics to every website, our AI SEO services follow the search behavior, competitive environment, and commercial priorities of each business.

AI Visibility & Citation Audit

We begin by establishing your current AI search visibility. Our audit analyzes how often your brand appears across relevant AI platforms, which competitors are visible, which domains are referenced by AI, what pages receive citations, and which external sources influence AI answers. We also review priority commercial prompts, informational questions, comparison searches, and other scenarios connected with the customer journey. This creates a baseline for measuring AI visibility within your market and helps identify technical, content, authority, and entity gaps.

Prompt Mapping, Query Fan-Out & Content Strategy

Modern AI search does not work around one exact keyword. Users ask follow-up questions, explore alternatives, compare providers, research products, and refine their requirements. AI systems may also explore multiple related subtopics when generating a response. We map these journeys across discovery, comparison, evaluation, and commercial intent. For platforms like Google AI Overviews, this also means considering query fan-out, where one question can lead to several related searches before an answer is generated. Our SEO strategies are designed around this wider search journey rather than isolated keywords. This allows us to identify meaningful topic gaps without creating a separate page for every prompt variation.

AI-Ready Content Optimization

Our content optimization makes information clearer for users while also making it easier for AI systems to understand important relationships, facts, products, services, and areas of expertise. Depending on the page, we may improve explanations and definitions, add expert commentary or original data, strengthen comparisons and use cases, clarify decision criteria, provide supporting evidence, improve internal linking, and make commercial information more useful. AI-ready content should not sound as if it was written for an AI model. Like traditional SEO, successful AI optimization starts with useful content that satisfies real user needs. The difference is that we also consider how that information may appear across generative search and AI answers.

Technical SEO & Retrieval Readiness

Technical SEO and generative engine optimization are closely connected. If search engines and AI systems cannot reliably access, render, crawl, or interpret important pages, stronger content alone may not be enough. Our technical work can include crawling and indexing checks, robots directives, rendering, canonicalization, site architecture, internal linking, server restrictions, structured data, and relevant crawler accessibility. We also review whether important information is structured consistently and whether technical barriers could prevent content from appearing across traditional and AI search engines. Structured data can make information easier for search engines to interpret, but it is not a shortcut to AI rankings or citations.

Entity & Brand Authority Optimization

AI models and search engines need to understand more than individual pages. They also need consistent information about the company, people, products, services, locations, industries, and areas of expertise behind those pages. We strengthen these relationships through consistent company information, structured data, expert attribution, business profiles, internal entity connections, and relevant external references. Clear entity relationships and authority signals can help AI systems understand what your company does and which topics it may be relevant to.

Digital PR & Third-Party Citations

Your own website is only one part of the information ecosystem surrounding a brand. AI engines also reference third-party websites, industry publications, expert sources, reviews, research, and other reputable sources when forming an answer. Our work can include expert contributions, digital PR, industry publications, original research, relevant backlinks, brand mentions, and third-party citations. The goal is not simply to increase the number of links, but to build stronger external signals around your expertise and reinforce the association between your brand and priority topics.

AI Search Platforms We Optimize For

Different AI platforms approach search, retrieval, and generated answers differently. A successful approach to AI search should therefore consider how each platform operates rather than applying the same optimization checklist everywhere.

Panem Agency prioritizes the platforms that matter most to your target audience.

Google AI Overviews & AI Mode Optimization

Google AI Overviews and AI Mode remain closely connected to Google Search. Pages still need the foundations of traditional SEO: they must be accessible, indexable, useful, relevant, and eligible to appear in search results. Google can also use query fan-out to explore related topics before assembling an AI response. This creates opportunities for websites that provide meaningful topical coverage instead of targeting only one exact query. Our work for Google's AI Overviews and AI Mode focuses on improving content quality and topical relevance, strengthening technical accessibility and internal linking, clarifying entities, and supporting important claims with authoritative information. There is no special GEO schema required for Google AI Overviews and AI Mode. Structured data should accurately represent visible page content and support broader SEO rather than being treated as an AI ranking shortcut.

ChatGPT Search Optimization

ChatGPT can use web search to retrieve current information and provide links or citations to relevant sources. This means AI SEO services help not only by improving the website itself, but also by strengthening the broader information and authority signals surrounding the brand. We analyze the questions potential customers may ask, the companies appearing in relevant responses, the sources cited by ChatGPT, competitor visibility, content gaps, and third-party references that may influence how a brand is represented. Technical checks also include accessibility for relevant search crawlers such as OAI-SearchBot. The aim is not to manipulate an AI tool like ChatGPT. It is to make useful information accessible, authoritative, and easier to associate with your brand.

Perplexity AI Optimization

Perplexity combines generative AI with web search and commonly shows sources directly within its responses. We analyze which domains already receive citations for relevant topics and determine where your website or third-party brand presence could become stronger. Optimization can include improving content quality and topical coverage, adding original information, strengthening authority signals, and building a presence across reputable third-party sources that AI systems may use when answering relevant questions.

Gemini AI Optimization

Gemini forms part of Google's broader AI ecosystem. Our approach considers content quality, traditional SEO, entities, reliable information, authority, and the relationships between your brand and the topics you want to be known for. Rather than treating Gemini as an isolated AI platform, we look at how Google's AI, Google Search, your website, and the wider source ecosystem interact, then strengthen the content and authority signals that support visibility across these search experiences.

Our Clients:
Panem
Agency
We are a performance-driven digital agency. We work according to international standards and help businesses scale in local and global markets.

Our AI SEO Process

Our approach to AI SEO combines SEO fundamentals with optimization for modern AI search.

1
AI Visibility & Competitor Analysis

We establish your current AI visibility and evaluate relevant prompts, competitors, cited sources, priority AI engines, and existing content. This creates the baseline for the campaign and helps identify where AI SEO services can have the greatest practical impact.

2
Technical & Entity Optimization

We resolve technical issues that can make pages harder for search engines and AI systems to access or understand. We also improve entity signals around your company, products, services, experts, industries, and locations.

3
Content & Topic Development

We optimize pages around real customer questions, use cases, comparisons, decision criteria, and gaps in topical coverage. Existing content is improved when possible. New pages are created when there is a clear unmet intent rather than only another variation of a keyword.

4
Authority & Citation Building

We strengthen your brand's authority through relevant publications, expert contributions, digital PR, brand mentions, research, and links. These activities support both traditional SEO and the wider source ecosystem used in modern AI search.

5
Measurement & Iteration

We track AI visibility, citations, competitor presence, search performance, referral traffic, and conversions. The results inform the next stage of technical work, content development, authority building, and AI optimization.

Customer reviews
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
Alex Igrov

CMO, ITFin

They’re responsive and always available to answer any questions about the project. We’re absolutely satisfied with the results, our goals have been met and even exceeded. Their knowledge of PPC and transparent communication is most impressive.
Alexey Shapran, CEO

PioGroup

Their specialists are as professional and as efficient as possible in fulfilling their tasks. Thanks to Panem Agency's work, the client's position in search engine results pages rose to the top five. Panem Agency delivered items on time and communicated transparently. Moreover, they offered good reports, explained things clearly, and met all of the client's expectations overall.
Hennadii Akimov

Lead Marketing Manager, Devlight

Panem Agency provided PPC services for a mobile app development company. The team conducted competitor research and keyword research, wrote ad copies, launched ads, and constantly monitored campaigns. They are experienced, knowledgeable, and client-oriented.
Olena Shabunina

CEO, Semantrum

Thanks to Panem Agency's efforts, we saw a 20% increase in website traffic and a 15% improvement in keyword rankings. We were most impressed by Panem Agency's ability to provide tailored SEO solutions.
Kira Kolesnik

Marketing Specialist, Nimbus Platform

Panem Agency handled a software company's SEO initiatives. They conducted a website review, developed SEO and backlinking strategies, and optimized on-page content, keywords, and meta-tags. We were impressed with their SEO knowledge and commitment to tailoring solutions to our unique requirements.
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Our cases
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What Does SEO Bring to Your Business?
BUSINESS GOAL

SUSTAINABLE LEAD GROWTH

What we focus on:
  • Attracting targeted organic traffic from search and AI-generated results
  • Increasing leads without paying per click
  • Building a long-term customer acquisition channel
MARKETING GOAL

VISIBILITY & BRAND AUTHORITY IN SEARCH AND LLMs

What we do:
  • Increase website visibility
  • Build strong brand authority within your niche
  • Ensure brand mentions in AI-generated responses
ECONOMIC BENEFIT

LOWER COST PER LEAD

Our focus:
  • Reducing dependency on paid advertising
  • Attracting users from search and AI channels
  • Achieving higher long-term ROI
AI SEO Services Pricing
SERVICE TYPE
COST
Initial Consultation
Free
AI Visibility Audit
from $650
Technical SEO Audit
from $600
SEO Strategy & Roadmap
from $700
SEO During Website Development
from $900
SEO + AI Visibility Management (Monthly)
from $1,100 / month
SEO for eCommerce (Monthly)
from $1,200 / month
SEO for B2B & SaaS (Monthly)
from $1,300 / month
Enterprise SEO (Monthly)
Custom Quote
Our Team

AI SEO Services for Different Industries

Digital Platforms
Service-Based Businesses
HoReCa (Hotels, Restaurants, Cafés)
Education
Beauty & Wellness
Franchises & Multi-Location Businesses
Nonprofit & NGO Organizations
OUR SERVICES
01
COMPREHENSIVE SEO FOR WEBSITES
We offer a full range of services designed to increase your website’s visibility, attract targeted customers, and convert traffic into sales. Our approach covers all key stages: SEO audit Local SEO SEO during website development Optimization for organic shopping GEO (Generative Engine Optimization)
02
GEO (GENERATIVE ENGINE OPTIMIZATION)
Website promotion across AI platforms (ChatGPT, Gemini, Perplexity, Claude) Content optimization for generative responses Visibility in Google AI Overviews Content structuring for LLM systems Expanding visibility beyond traditional SEO
03
CONTEXTUAL ADVERTISING (PPC)
We set up advertising campaigns so that every click delivers results and your budget is used as efficiently as possible. Google Shopping for eCommerce stores Support with Google Ad Grants for business advertising Campaign setup and management in Google Ads Audits of ad accounts to identify issues and improve performance
04
TARGETED ADVERTISING
Social media advertising helps you quickly reach your exact target audience. We create effective campaigns for popular platforms and tailor them to your business goals. Social media advertising: Facebook Instagram TikTok LinkedIn Twitter
05
SEARCH ENGINE MARKETING (SEM)
Search engine marketing combines SEO and contextual advertising to maximize your website’s visibility on Google. We set up ad campaigns, optimize keywords, and improve organic performance to quickly attract customers and ensure sustainable business growth.
06
SMM
Social media marketing helps build brand awareness and trust with your audience. We develop content strategies, create unique posts and creatives, set up targeted advertising, and manage Facebook and Instagram pages to attract new customers and maintain consistent communication.
SEO Promotion of Your Website in Ukraine and Beyond

We provide professional SEO services for businesses across all regions of Ukraine and internationally. Our team works with a wide geographic reach and diverse target audiences, helping your website attract relevant traffic and grow its online visibility in local and global markets.

What Metrics Do We Improve?
01
ORGANIC VISIBILITY
Search and LLM visibility
02
ORGANIC LEADS
Number of leads from organic traffic
03
CPL
Cost per lead
04
ROI
Return on SEO investment

AI SEO FAQs

What Is Generative Engine Optimization and How Does It Relate to AI SEO?

Generative engine optimization services focus on improving how brands and content can be retrieved, understood, cited, and represented in AI-generated responses. AI SEO is broader. It connects GEO with traditional SEO, AEO, technical optimization, content strategy, entity development, authority building, and AI visibility monitoring.

Do I Need AI SEO If I Already Rank Well on Google?

Strong Google rankings are an important foundation, but they do not guarantee visibility across AI tools like ChatGPT, Google AI Overviews, Perplexity, Gemini, or other generative experiences. You may need AI SEO when important buying or research queries increasingly produce AI answers and competitors appear there more consistently than your brand.

How Do You Get Cited in ChatGPT?

There is no guaranteed method for earning a ChatGPT citation. Public pages should be technically accessible and provide useful, accurate, well-supported information. Strong content, clear entity relationships, relevant backlinks, expert references, and reputable third-party sources can also strengthen the information ecosystem around a brand.

How Do You Show Up in Google AI Overviews?

The foundation is similar to traditional SEO: useful content, crawlable and indexable pages, internal linking, accurate information, and strong relevance. Optimization for experiences like AI Overviews can additionally focus on topical coverage, supporting evidence, entity clarity, authority, and related questions that may form part of query fan-out. No special GEO markup guarantees inclusion in Google's AI Overviews.

How Do You Measure AI SEO Performance?

AI SEO performance can be evaluated through brand mentions, AI citations, share of voice, competitor visibility, cited sources, AI referral traffic, organic search performance, leads, and conversions. Because AI-generated answers can change, tracking should use a consistent group of prompts rather than relying on one individual response.

Do Backlinks Still Matter for AI SEO?

Yes. Backlinks remain part of broader search authority. However, AI SEO should not focus on link volume alone. Relevant links, industry publications, expert references, research, reviews, and other credible third-party mentions can all help reinforce a brand's relationship with important topics.

How Long Does It Take to See Results From AI SEO?

There is no fixed timeline. Performance depends on technical condition, website authority, existing content, competition, implementation speed, and how quickly search engines and AI platforms discover or reassess relevant information. Initial changes may appear within several months, but AI SEO should be treated as an ongoing strategy rather than a campaign with a guaranteed completion date.

Can Small Businesses Benefit From AI SEO?

Yes. Smaller businesses do not need to compete across every broad AI query. AI SEO services help them focus on specialist expertise, niche services, locations, customer questions, and commercial topics where they can provide stronger information than larger generalist competitors.

Do I Need an AI SEO Agency or an AI Visibility Tool?

An AI tool can monitor prompts, mentions, citations, and competitors. An AI SEO agency helps interpret that data and implement changes across technical SEO, content, entities, authority, and digital PR. Businesses with experienced internal teams may primarily need monitoring or consulting. Companies that need strategy and implementation may benefit from ongoing agency support.

What Does an AI SEO Agency Do?

An AI SEO agency analyzes how a brand appears across traditional search and AI search, identifies the websites and sources influencing those results, and implements improvements across technical SEO, content, entity optimization, authority, and measurement. Services can include AI visibility audits, prompt mapping, query fan-out research, content optimization, crawler checks, competitive analysis, digital PR, citation building, and ongoing tracking.

How Do You Choose the Right AI SEO Agency?

To choose the right AI SEO agency, look for a provider that understands both traditional SEO and modern AI search. The agency should be able to explain how it approaches technical SEO, GEO, AEO, content, entities, authority, citations, AI visibility measurement, and implementation. Be cautious of providers promising guaranteed rankings or citations across AI engines. A reliable strategy should focus on improving the signals that make your brand easier to discover, understand, and reference across search engines and AI systems.
Mariia Deineka
Mariia Deineka
SALES MANAGER
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