Challenges Faced
Traffic / Leads:
Continuous traffic decline over 6 months
Low number of leads and irrelevant keyword queries
The large volume of outdated content
Underdeveloped feature pages and missing landing pages for key solutions and industries
Highly competitive global market
Technical Issues:
Multiple technical SEO errors
Lack of internal linking
Objectives
Increase organic traffic and search visibility.
Grow the number of conversions and qualified leads.
Improve content quality across the site.
What We Did
Phase I: Research & Strategy
Conducted a technical SEO audit
Analyzed direct and indirect competitors in the niche
Analyzed the platform’s software features
Collected and clustered keywords for landing pages
Proposed and implemented an updated site structure
Phase II: Content & Site Optimization
Created content briefs for commercial landing pages
Conducted a full blog audit:
Segmented the blog into 3 categories: lead-generating articles, general content, and news
Prioritized cleanup of outdated, duplicate, and cannibalizing content
Removed low-quality, irrelevant articles
Optimized lead-generating blog posts and pushed them to top positions
Collected semantics for new articles and filled in missing clusters
Created landing pages for industries; updated solution and feature pages
Implemented an effective internal linking structure
Phase III: Link Building & Continuous Optimization
Built backlinks to landing pages via outreach
Acquired crowd-sourced backlinks for high-priority blog content
Delivered monthly updates to existing articles and new content briefs
Prepared briefs for new landing pages
SEO Results
Traffic Growth
Consistent organic traffic growth throughout the promotion period
Ahrefs Data:
Google Search Console Data:
+20% increase in organic traffic. Growth in impressions, CTR, and average keyword positions (last 6 months vs. previous 6 months)
Top-10 Rankings Achieved
Core commercial landing pages reached Top-10 positions.
Lead-generating blog posts also rose to the top positions.
4. GSC Data – Priority Landing Pages:
5. GSC Data – Optimized / Newly Created Articles:
Conversion Results
+30% conversion growth
(Comparison: last 90 days vs. previous 90 days)
Conclusions
A well-executed SEO strategy significantly increased both the volume and quality of leads for the project. Targeted traffic growth helped boost customer engagement and brand loyalty.
The key success factor? Synergy between Panem’s SEO team and the client’s marketing department, characterized by clear communication, defined responsibilities, and a deep understanding of the business, enabled us to build and execute a winning strategy.
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