• PANEM / Paid Social Media Agency

Paid Social Media Agency

Performance-driven paid social campaigns designed to scale acquisition, improve efficiency, and generate measurable results. Partner with a paid social media agency focused on data, optimization, and sustainable growth.

What Is Paid Social Media Advertising?

Paid social advertising is a performance channel that enables precise audience targeting across major social platforms. Your potential customers are using platforms like Facebook, Instagram, TikTok, LinkedIn, and others, spending hours on social media. That’s why ignoring the aspect of social media advertising would be a huge mistake.
At Panem, we provide paid social media advertising services, so companies can leverage our expertise in digital marketing. Targeting, engagement, and conversion optimization are central to effective paid social strategies.
Our social media marketing team focuses not just on getting your ads seen, but on ensuring they achieve the desired effect—that is, drive users to action.
With a well-planned social media campaign on popular social platforms, organizations can:

How Paid Social Media Advertising Works

Paid advertising is based on aligning creative, audience signals, and campaign objectives with platform algorithms. The key here is to create and place ads so that algorithms show them to your target audience (users whose behavior, interests, and profile data match your targeted social media audience). Then you set the goal, reach, and budget, and the platform delivers your paid social ads based on predefined parameters.
Essential factors in paid social marketing are:

Platforms We Advertise On

Enjoy comprehensive & result-driven paid advertising campaigns on social media platforms like Meta, LinkedIn, and TikTok. Cooperate with our full-service digital marketing agency for:

  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • TikTok Ads
  • Twitter (X) Ads

Who Paid Social Media Advertising Is Best For

  • Local Service Businesses
  • eCommerce & DTC Brands
  • Real Estate & Property Marketing
Boost Customer Acquisition

Through tailored marketing strategies and precision-targeted social ads, companies expand their customer base by attracting higher-quality leads who are ready or interested in buying/hiring right now. Paid social campaigns help identify and engage new prospects to increase the chances of conversion, thereby ensuring the achievement of your marketing goals.

Apply Effective Retention Strategies

Partnering with a digital marketing agency and implementing paid social advertising is especially helpful for re-engaging your audience and encouraging repeat purchases, as marketing specialists help companies implement targeted retention strategies across various social media channels, increasing the lifetime value of each client.

Reduce Ad Spend

Social media marketing campaigns are focused on efficiency first and foremost. Continuously optimizing methods and understanding your audience's pain points allows you to improve the quality of your social media ads, thereby reducing costs while driving meaningful outcomes for social media success.

Paid Social Media Advertising Services

Paid Media Research & Opportunity Analysis

The foundation of social media strategies is research. Analyzing your audience, niche, competitors, and demand in social platforms is key. This allows our specialists to identify your real opportunities and convert your budget into measurable results that align with your business goals.

Paid Social Strategy & Media Planning

Our team, which specializes in social media marketing, creates a strategy that takes into account reach, conversion, and remarketing to then properly allocate the budget to achieve goals and the success of the campaign.

Campaign Setup, Execution & Ongoing Management

We handle all campaign setup and testing, managing social media advertising so it runs smoothly, reaches your target audience, and delivers scalable performance.

Cross-Channel Paid Social Optimization

We enhance our marketing strategies through cross-channel optimization, synchronizing campaigns across Meta, TikTok, and LinkedIn. This helps eliminate audience overlap and improve ROI by reallocating budget as needed.

Advanced Performance Reporting & Insights

Our social media advertising services include regular reporting and transparency so you can clearly see the impact of your efforts and the results in leads and increased sales.

Outcome-Based KPI Tracking & Measurement

Measurable results, not activity, are the primary focus of our marketing firm. With a track on key KPIs, optimization and tactical boosting work best.

Companies We Worked With

1
Audience Targeting & Signals

The primary goal is to define the audience based on demographics and interests, as well as behavioral patterns and remarketing capabilities, to maximize the effectiveness of your efforts. Regarding signals, the situation may vary depending on the platform. For example, Meta focuses on behavioral signals, LinkedIn on precise targeting of key individuals within companies, and TikTok on users' interests and engagement. This should be taken into account when creating paid media strategies.

2
Ad Formats & Placements

Formats vary by platform: some feature feeds and stories, while others utilize short videos or lead forms. The creation and placement of social media advertising content is entirely tailored to the specifics of social media. For TikTok and Reels, short videos are native, LinkedIn is focused on B2B and lead generation, and Meta matches well with universal formats. Therefore, marketing campaigns need to include content in a variety of formats for different platforms.

3
Budget Allocation & Optimization

When working with a paid social media advertising agency, the budget is allocated to maximize efforts. This means that some funds are spent on testing, some on scaling, and some on retargeting. Furthermore, constant optimization of tactics is crucial, as it's important that the algorithms continue to drive conversions and clicks, as well as ensure your ads are frequently shown to the right audience.

Why Work With a Panem Agency?

1
Performance-First Paid Social Approach

Our social media marketing company builds campaigns around measurable performance, not vanity metrics. Focusing on key metrics such as CPL, CPA, ROAS, and LTV ensures sustainable performance and drives results.

2
Paid Media Expertise Across Platforms

Comprehensive efforts are a key aspect of our social media management and advertising. We work with various social platforms, leveraging their algorithmic capabilities to help you reach audiences across multiple channels and scale.

3
Transparent Optimization and Reporting

Every step of our social media paid advertising agency is easily tracked and constantly optimized. You can clearly see what we're testing, how we're doing it, what we've accomplished, and the resulting numbers.

Customer Reviews
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
Alex Igrov

CMO, ITFin

They’re responsive and always available to answer any questions about the project. We’re absolutely satisfied with the results, our goals have been met and even exceeded. Their knowledge of PPC and transparent communication is most impressive.
Alexey Shapran, CEO

PioGroup

Their specialists are as professional and as efficient as possible in fulfilling their tasks. Thanks to Panem Agency's work, the client's position in search engine results pages rose to the top five. Panem Agency delivered items on time and communicated transparently. Moreover, they offered good reports, explained things clearly, and met all of the client's expectations overall.
Hennadii Akimov

Lead Marketing Manager, Devlight

Panem Agency provided PPC services for a mobile app development company. The team conducted competitor research and keyword research, wrote ad copies, launched ads, and constantly monitored campaigns. They are experienced, knowledgeable, and client-oriented.
Olena Shabunina

CEO, Semantrum

Thanks to Panem Agency's efforts, we saw a 20% increase in website traffic and a 15% improvement in keyword rankings. We were most impressed by Panem Agency's ability to provide tailored SEO solutions.
Kira Kolesnik

Marketing Specialist, Nimbus Platform

Panem Agency handled a software company's SEO initiatives. They conducted a website review, developed SEO and backlinking strategies, and optimized on-page content, keywords, and meta-tags. We were impressed with their SEO knowledge and commitment to tailoring solutions to our unique requirements.
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Frequently Asked Questions About Paid Social Media Advertising

How is paid social media advertising different from social media management?

Paid social services are about targeting and scale (that is, sponsored, targeted content displayed on platforms). Social media management is about posting organic content and interacting with your community. In other words, the first is about traffic, the second is about presence.

How much does paid social media advertising cost?

Paid social budgets vary based on platform, competition, and growth goals. Investment levels are aligned with acquisition targets rather than fixed packages.

Is paid social media effective for B2B?

Yes, it's an effective boosting channel, especially if you combine LinkedIn marketing for lead generation and Facebook and Instagram retargeting for conversion and retention.

How quickly can paid social campaigns deliver results?

Initial performance data becomes available within the first few weeks, while scalable optimization typically develops over several months.

Which platforms work best for paid social advertising?

It depends on your business type. For local businesses and e-commerce, Facebook, Instagram, and TikTok work best. For the B2B sector, LinkedIn is the primary platform.

Do paid social campaigns focus on conversions or awareness?

Yes, increasing awareness of your brand, as well as boosting traffic and, as a result, conversions, are among the main goals of marketing services when you work with a social media advertising agency.
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