• PANEM / SEO Research & Discovery Service

SEO Research & Discovery Service

Taking advantage of our SEO Research & Discovery service will allow you to gain a competitive edge thanks to keyword research, competitor analysis, and strategy crafting. Through our meticulous research, we assist in improving search ranking, organic traffic, and content enhancement for maximum effect. Contact us today and we will build a tailored SEO action plan to achieve your business goals.

What is SEO Discovery?

It is crucial to perform market research prior to executing any SEO strategy or SEO work in order to comprehend the market, competition, and business potential. The scope of our discovery SEO service is to target the potential SEO opportunities that relate to the specific industry, audience, and searches. This research is critical in formulating an actionable plan designed around the specific needs of the business that assures sustained visibility on search results and the web.

What does keyword discovery involve?

Efficient SEO keyword discovery aims to pinpoint relevant terms that correlate with the business goals and user search motives. It entails measuring high search volume, analyzing Google search results and how Google uses them, and developing keyword ideas that enhance search engine rankings.

What is SEO research & discovery, and why does my business need it?

The SEO discovery digital marketing is the process of examining a market, competing businesses, and audience behavior. It is highly focused since it ensures that every keyword that is part of your strategy improves your ranking and boosts organic search traffic. The discovery phase is the most important since it addresses the core of the SEO strategy with regard to Google algorithms and other determinants of ranking.

Why Invest in SEO Research & Discovery?

Discovery phase is important. Without proper research, SEO efforts may lack direction and effectiveness. Our discovery phase services provide a structured approach to identifying opportunities and challenges within your industry. Investing in SEO research helps:

  • Improve search engine performance and rankings
  • Optimize your website’s on-page SEO and technical SEO thanks to specific keywords
  • Align your strategy with Google Analytics insights
  • Find top keyword opportunities and keyword suggestions for your niche
  • Create content that matches search essentials outlined by Google

What We Cover in the SEO Research & Discovery Service

Our SEO Research & Discovery service helps design an actionable SEO strategy through in-depth analysis. These findings assist businesses in building a strong foundation for their long-term success in the digital realm.

Market Trends & Industry Insights

We analyze industry developments and emerging opportunities that can be exploited to help businesses stay competitive. Assessing how mature the market is and how the competition is positioned enables us to understand how much chance there is for growth and how effective the SEO strategy can be implemented.

Understanding Your Audience & Their Behavior

User search intent is an incredibly important factor for achieving success in SEO. We study the customer journey, analyze pain points, and behavioral patterns to ensure that the right content is served to the right audience. This allows for powerful targeted content that meets user expectations.

Competitive Landscape Evaluation

Gaining insights into competitor strategies and weaknesses helps uncover areas where your business can excel. By studying their approach to organic search, we generate data-driven recommendations to help you outperform competitors and improve your rankings.

Actionable SEO Strategy & Recommendations

Our final report includes a site looks in Google search optimization plan, detailing areas that need improvement. Alongside this, we provide a structured roadmap outlining immediate and long-term SEO enhancements, ensuring your website maintains a competitive edge in search rankings.

Choose the Right SEO Research Package for Your Business

Every business has unique SEO needs. Our tailored discovery phase consists of flexible packages designed to address different challenges. No matter if you’re just getting started with a search or need an advanced SEO audit, we offer solutions for businesses of all sizes.

Essential SEO Research Package

Best for: Small businesses, startups, and those new to SEO.
Turnaround Time: 7–10 business dayss
Pricing: from $600

Deliverables:
✔ Basic keyword research
✔ Competitor analysis (top 3 competitors)
✔ Basic market trend insights

✔ Website audit for SEO opportunities

✔ Summary report with key recommendations

Advanced SEO Discovery Package

Best for:Growing businesses looking to optimize their SEO strategy.
Turnaround Time: 2–3 weeks
Pricing: from $1200

Everything in the Essential Package, plus:
✔ In-depth keyword research (20–30 high-intent keywords)
✔ Extended competitor analysis (top 5 competitors)
✔ Content gap analysis & keyword clustering

✔ Search intent analysis for improved targeting

✔ Actionable SEO strategy roadmap

Premium SEO Research & Strategy Package

Best for:Established businesses or enterprises seeking a fully customized SEO strategy.
Turnaround Time:3–4 weeks
Pricing: Custom pricing based on project scope, (provided upon request).

Everything in the Advanced Package, plus
✔ Comprehensive keyword research (50+ strategic keywords)

✔ Deep competitor intelligence (top 10 competitors, backlink analysis)

✔ SERP feature & demand capture strategy

✔ Industry-specific trends & audience behavior insights

✔ Full technical SEO audit with structured improvements

✔ Custom SEO roadmap with prioritization & timeline

+ haggle ads campaign analysis (advertising campaign analysis)

Tools We Use for SEO Research & Discovery

We leverage industry-leading tools to conduct an in-depth keyword and market analysis.

  • Ahrefs
  • SimilarWeb
  • Screaming Frog SEO Spider
  • Google Analytics 4
  • Google Search Console
  • Hotjar
  • Microsoft Clarity
  • Surfer SEO
  • SE Ranking
  • and more

Companies We Worked With

Our SEO Research & Discovery Process

Our SEO Research & Discovery is business-oriented and tailored to formulate a personalized SEO strategy. Each step involved in the discovery phase provides valuable insights and actionable recommendations to the challenges unique to your business.

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Step 1: In-Depth Keyword Analysis

We start with research by segmenting the long-tail and intent-based keywords, as well as the discovery keywords in order to identify the high-traffic and high-conversion opportunities. A thorough analysis of the segment keywords is conducted to make the search queries match the needs of your target audience while increasing the likelihood of their engagements and boosting your overall rankings.

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Step 2: Competitor & Market Analysis

To remain competitive, we analyze the top industry players before broadening our focus to include yours and discovering market gaps and new improvements to Google's search results. We also analyze what people search, their behavior and trends, and what exactly potential customers are looking for, and then strategize utilizing the generated insights to best position your content.

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Step 3: Demand Capture Strategies

Understanding user behavior is key to SEO success. We evaluate search patterns through a search essentials outline, ensuring content aligns with monthly search volume trends. By mapping queries to their potential for appearing on the first page of a search, we increase your chances of improving visibility on search engines and attracting relevant traffic.

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Step 4: Data-Driven SEO Strategy

Based on the gathered insights, we develop a strategic roadmap for optimizing your content, backlinks, and technical SEO. Prioritization is based on business analysis, ensuring that our approach focuses on high-impact areas. Our structured SEO strategy and SEO services are designed for long-term success, improving rankings in Google search and enhancing digital visibility.

Customer Reviews
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
Alex Igrov

CMO, ITFin

They’re responsive and always available to answer any questions about the project. We’re absolutely satisfied with the results, our goals have been met and even exceeded. Their knowledge of PPC and transparent communication is most impressive.
Alexey Shapran, CEO

PioGroup

Their specialists are as professional and as efficient as possible in fulfilling their tasks. Thanks to Panem Agency's work, the client's position in search engine results pages rose to the top five. Panem Agency delivered items on time and communicated transparently. Moreover, they offered good reports, explained things clearly, and met all of the client's expectations overall.
Hennadii Akimov

Lead Marketing Manager, Devlight

Panem Agency provided PPC services for a mobile app development company. The team conducted competitor research and keyword research, wrote ad copies, launched ads, and constantly monitored campaigns. They are experienced, knowledgeable, and client-oriented.
Olena Shabunina

CEO, Semantrum

Thanks to Panem Agency's efforts, we saw a 20% increase in website traffic and a 15% improvement in keyword rankings. We were most impressed by Panem Agency's ability to provide tailored SEO solutions.
Kira Kolesnik

Marketing Specialist, Nimbus Platform

Panem Agency handled a software company's SEO initiatives. They conducted a website review, developed SEO and backlinking strategies, and optimized on-page content, keywords, and meta-tags. We were impressed with their SEO knowledge and commitment to tailoring solutions to our unique requirements.
CASE STUDIES
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FAQ

How does keyword research impact my website’s performance?

Different keyword research is very important for SEO and it helps find the most valuable search terms for your business. It increases your chances of ranking higher in search results and driving qualified traffic. By targeting relevant keywords, businesses can attract the right audience and boost conversions.

What is the difference between the SEO discovery phase vs SEO strategy?

The result of the discovery phase is a data-backed SEO plan. The SEO strategy focuses on execution and continuous optimization over time. While the discovery phase lays the foundation, the strategy ensures long-term growth and improvement.

What makes your SEO research different from automated keyword tools?

Unlike generic tools, our SEO experts conduct manual analysis. This ensures a customized approach that aligns with your business goals. Manual research allows us to find hidden opportunities that automated tools often miss.

What is demand capture, and how does it help with SEO?

Demand capture helps match content with important phrases and what users are searching for helps in engagement and improves conversion rate. Meeting the needs of the users through articulating content makes it possible for businesses to enhance their performance.

How does competitive analysis improve my SEO strategy?

It explains the gaps and opportunities within your niche. Such insights help formulate strategies that assist in staying ahead of other competitors. Both competitors' successes and failures can also be evaluated to enhance business visibility.

How long does SEO research & discovery take?

There is no definite answer since it always depends on business needs. Our discovery services usually take a range of 2–4 weeks to complete. Having thorough research ensures a business has an accurate and effective SEO roadmap.

Can I use your SEO research for PPC (Google Ads) campaigns?

Definitely! Our SEO keyword research assists the efficiency of PPC ads since it makes sure that all high-performing search terms are targeted. A well-researched keyword list improves ad relevance and reduces wasted ad spend.

How do I get started with your SEO Research & Discovery service?

Simply contact our team to begin the discovery stage. We’ll walk you through the entire process to create a solid SEO plan. Plus, our specialists will make sure that the SEO research conducted will provide the best results for your business strategy.

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