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Smart SEO for B2B Growth: How We Helped a Niche Manufacturer Reach the Top of Google and Increase Clicks by 45%

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Client Overview

Our client is a leading Ukrainian manufacturer of flexible polyurethane foam, widely used in furniture and industrial applications. Their commercial website operates under a B2B model, targeting bulk buyers and industrial clients.

Objectives

  • Drive relevant organic traffic from high-intent search queries.

Secure top search positions for priority product categories.

Key Challenges

  • Narrow niche: Limited pool of commercial long-tail keywords with transactional intent.

  • Tough competition: Directly competing with dominant marketplaces and well-established e-commerce platforms.

  • Limited budget: Resources needed to be maximized for efficiency.

  • Poor technical foundation: The Website had low authority and required technical improvements to meet SEO standards.

Our Strategy & Execution

To unlock growth in a highly competitive and resource-constrained environment, we implemented a multi-layered, performance-driven SEO strategy:

  1. Technical Site Audit
    Identified and resolved critical technical issues hampering crawlability, site speed, and user experience.

  2. Competitive Analysis
    Evaluated top-performing market players to uncover keyword gaps and replicate successful on-site strategies.

  3. Keyword Research & Clustering
    Focused on high-value, transactional, and intent-driven keywords. Grouped them into thematic clusters aligned with product categories.

  4. Content Optimization

    • Rewrote meta titles, descriptions, and H1s to match SEO best practices.

    • Implemented EEAT (Expertise, Authoritativeness, Trustworthiness) principles to boost content credibility.

  5. Site Architecture Expansion
    Created new landing pages tailored to keyword clusters to broaden organic reach and improve relevance.

  6. Internal Linking Strategy
    Built a clean, logical internal linking structure to enhance indexation and effectively guide users through the site.

The Results

  1. Organic Traffic Growth

To illustrate the impact of our SEO efforts, we tracked organic traffic performance in Google Search Console over 6 months.

By comparing April 1–30, 2024, with November 1–30, 2024:

  • Impressions increased by 11.2K, representing a 60% growth

  • Clicks grew by 285, marking a 45% month-over-month increase

This steady rise in both visibility and engagement confirms the effectiveness of our targeted SEO strategy, even within a competitive and specialized B2B segment.

  1. Achieving Top 10 Search Rankings

The client secured Top 10 positions in Google for several high-priority commercial keywords through targeted content optimization and creating new, search-aligned landing pages.

Business Impact

  • Greater visibility: Attracting more relevant visitors leads to a higher volume of potential B2B inquiries.

  • Smart budget allocation: Thanks to a well-executed content and SEO strategy, results were achieved without spending on backlinks.

  • Stronger lead quality: Growth in organic traffic also brought more qualified prospects, increasing the chances of meaningful conversions.

  • Sustainable growth: The SEO groundwork laid during the project will continue to deliver results long after completion.

Next Steps for Continued Growth

  • Launch a link-building strategy to boost domain authority and support continued keyword growth.

  • Create new blog content to reinforce the client’s position as a thought leader in their industry.

Expand the site’s structure to capture additional search demand and uncover new growth opportunities.

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