• PANEM / YouTube Advertising Agency

YouTube Advertising Agency

Maximize your views & engagement, and boost brand visibility with a results-driven YouTube advertising agency. Cooperate with Panem and enjoy high ROI, deep analytics, and complex advertising solutions for your products or services.

What Is YouTube Advertising?

YouTube’s advertising boasts vast reach and engagement levels. With over 1 billion hours of daily watch time, it’s difficult to overestimate the influence of this video platform. Therefore, proper YouTube ad campaigns are a perfect opportunity to increase brand awareness, boost conversions, and generate leads with precise audience targeting.
YouTube marketing is built around Google Ads, allowing you to display your video ad before, during, or alongside content a user is watching. By launching a YouTube campaign with Panem, companies can take advantage of demographic, search intent, interest, and remarketing targeting, paying for YouTube views or user clicks.
Due to the platform’s popularity and broad reach, YouTube marketing services are among the most effective channels to attract potential customers and drive conversions & brand’s awareness.
Advertising on YouTube is valuable for businesses for several reasons, especially the following:

How YouTube Ads Work

YouTube ads management services complement search and paid social campaigns. They are based on two ad pricing models:

  • CPC or cost-per-click
  • or cost-per-view

This means that with CPC, you pay as soon as a user clicks on your ad, while with CPV, you pay when the viewer interacts with your ad or watches it for about 30 seconds. CPC and CPV models have their own features and purposes. Namely, if your goal is to improve brand awareness, cost-per-view is preferable. If you’re aiming to increase traffic to your website, cost-per-click would be the best option.
In addition, when creating a YouTube strategy, it’s essential to consider the following aspects: ad formats and the targeted YouTube audience.

YouTube Ad Formats

You can use different formats in YouTube ad management. It’s worth noting that these formats can be combined to achieve a comprehensive effect. There are bumper, in-feed, and in-stream ads (skippable and non-skippable). The choice of video ad format depends directly on the goal.
For example, in-stream ads work best for informing users about your services/products, influencing the target audience.
Bumper ads are about reach and brand awareness.
Whether skippable or non-skippable depends on the marketing model. For example, skippable ads and pay-per-view pricing make sense for tests and reminders about you, while non-skippable ads are better for branding.

Audience Targeting on YouTube

Here, YouTube ad management services meet Google Ads. Our paid media team conducts market, audience, and competitor research to determine your targeting. We focus on search intent, interests, demographics, and remarketing. In terms of planning an advertising campaign, it’s crucial to create ads and deliver ads to high-intent or strategically defined audience segments – that is, to target high-quality, motivated leads. This way, your ad spend generates measurable results.

Who YouTube Advertising Is Best For

  • B2B & SaaS Companies
  • eCommerce & DTC Brands
  • Brands Investing in Demand Generation

Why Work With a Panem Agency

  • Performance-First YouTube Advertising
    Lead generation and sales are the core values ​​of our digital marketing agency. We implement strategies that deliver tangible results, rather than focusing on views and branding without the necessary outcomes.
  • Creative Meets Media Buying
    Our paid media strategists and creative specialists create and implement content that combines creativity to stand out and pragmatism to deliver results. This combination delivers the greatest boost when it comes to marketing services.
  • Transparent Optimization & Reporting
    All steps taken by our YouTube ads agency are easily visible. We provide regular reporting and process transparency so you understand what, how, and why we take this or another action. Additionally, you can see results in numbers.
Increased Awareness

YouTube offers an excellent opportunity to reach a wide audience by informing a large number of users about your brand and services.

Boost Sales & Conversions

Proper YouTube ad management allows you to customize your ads so they don't just show up, but deliver measurable results, making partnering with a marketing agency particularly beneficial here.

Broader Reach

YouTube advertising extends your brand presence beyond search and other paid channels. Through scalable video campaigns and advanced audience targeting, businesses can reach high-intent users across a wide range of content categories and devices.

Remarketing

Remind users who have already visited your website or seen your listings about yourself through your ads while they're watching YouTube videos.

Companies We Worked With

YouTube Ads Management Services

1

Strategy & Media Planning

The first step in our YouTube ads services is analysis and strategy development. Our team of specialists conducts comprehensive research to determine your audience and goals, as well as preferred YouTube ad formats, so you can implement content marketing strategies that deliver measurable results for your business.

2

Creative Testing & Optimization

We test various methods and practices to ensure your digital marketing efforts generate measurable engagement and conversion impact. Creatively testing ideas and optimizing them based on feedback and key performance indicators (KPIs) allows you to significantly increase the ROI of YouTube advertising campaigns.

3

Campaign Setup & Ongoing Management

Our agency focuses on the features of your campaign. Marketing specialists set up accounts, primary targeting, and video marketing formats to ensure your ads drive traffic and conversions.

4

Performance Tracking & Attribution

By monitoring performance indicators, we provide ongoing adjustments and management, ensuring the relevance of your strategy. This includes views, customer retention, as well as your leads and sales. We provide transparent and regular reporting so you can understand the effectiveness of our advertising services.

YouTube Ads vs Other Paid Channels

1
YouTube Ads vs Search Ads

The key difference here is timing. While search ads are about the user's intent here and now, YouTube ads are about competing for the user's attention even before they start searching. In other words, search ads meet demand, while YouTube creates and scales it.

2
YouTube Ads vs Paid Social

Paid social often drives immediate performance through precision targeting, while YouTube builds scalable awareness and assists demand creation across the funnel. A project with a YouTube agency, in this case, allows for long-term sustainability of marketing efforts, increasing engagement and scalability.

3
When YouTube Ads Work Best

YouTube and video content ads are most valuable when your campaign aims to explain your products/services, increase brand awareness, and generate high-quality leads. Furthermore, the YouTube platform's popularity is perfect for scaling and amplifying current marketing efforts (including remarketing).

Customer Reviews
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
Alex Igrov

CMO, ITFin

They’re responsive and always available to answer any questions about the project. We’re absolutely satisfied with the results, our goals have been met and even exceeded. Their knowledge of PPC and transparent communication is most impressive.
Alexey Shapran, CEO

PioGroup

Their specialists are as professional and as efficient as possible in fulfilling their tasks. Thanks to Panem Agency's work, the client's position in search engine results pages rose to the top five. Panem Agency delivered items on time and communicated transparently. Moreover, they offered good reports, explained things clearly, and met all of the client's expectations overall.
Hennadii Akimov

Lead Marketing Manager, Devlight

Panem Agency provided PPC services for a mobile app development company. The team conducted competitor research and keyword research, wrote ad copies, launched ads, and constantly monitored campaigns. They are experienced, knowledgeable, and client-oriented.
Olena Shabunina

CEO, Semantrum

Thanks to Panem Agency's efforts, we saw a 20% increase in website traffic and a 15% improvement in keyword rankings. We were most impressed by Panem Agency's ability to provide tailored SEO solutions.
Kira Kolesnik

Marketing Specialist, Nimbus Platform

Panem Agency handled a software company's SEO initiatives. They conducted a website review, developed SEO and backlinking strategies, and optimized on-page content, keywords, and meta-tags. We were impressed with their SEO knowledge and commitment to tailoring solutions to our unique requirements.
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Frequently Asked Questions About YouTube Ads

How much do YouTube ads cost?

Budgets depend on market size, creative volume, targeting complexity, and growth goals. Investment levels are aligned with demand generation objectives rather than fixed monthly ranges.

Are YouTube ads effective for B2B?

Yes, YouTube ads are among the best solutions for B2B companies, as this channel is ideal for informing, awareness raising and remarketing.

How long does it take to see results?

Initial performance data becomes visible within the first few weeks, while full-funnel impact develops over time with optimization.

What budgets work best for YouTube advertising?

It depends on the campaign's scale. In most cases, a budget of $1,500–$3,000 per month is recommended.

When does YouTube advertising make sense for a business?

When you need to scale and remarket, as well as inform your target audience about your products and services.

How do you measure YouTube Ads performance beyond views?

Results can be assessed using indicators such as retention, assisted conversions, CTR, as well as branded search lift and post-view conversions.
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