• PANEM / White Label PPC Services for Marketing Agencies

White Label PPC Services for Marketing Agencies

Grow your agency without the cost of building an in-house PPC team. Leverage our expertise to launch and manage ad campaigns that drive qualified traffic and increase conversions. Start your project with Panem Agency, a trusted white-label partner.

What Are PPC White Label Services?

White-label PPC services are a collaboration model where you hire an outsourced PPC provider to manage pay-per-click marketing campaigns (YouTube, Meta, social platforms, Google Ads, and Bing Ads, etc.) under your brand. In other words, you sell PPC services to your clients while the work is performed by a partner agency under your brand. Meanwhile, your white-label partner sets up the PPC campaign, researches keywords, creates content and listings, optimizes the budget, provides analytics, and handles ads management.

Who Our White Label PPC Services Are For

The key advantage of white-label PPC for agencies is that this approach is the best way to grow your business and scale without expanding your team or making large investments. By partnering with a white-label PPC agency, organizations can sell more services, increase profits, and retain clients. Furthermore, you don’t need to find and hire new PPC specialists—instead, you start projects with a ready-made team of PPC experts, whose skills you can leverage to run PPC services for your clients.

White-label PPC management services are especially valuable for:

  • Digital marketing agencies to include PPC advertising in their services without creating a new in-house department
  • SEO agencies expanding into paid media to provide clients with fast traffic growth
  • Marketing consultants to handle more projects while minimizing tedious campaign management

White Label PPC vs Outsourced PPC

White Label PPC Outsourcing Traditional Outsourced PPC
Projects are carried out under your brand Providers most often work under their own brand
The client communicates only with your agency The outsourcing agency can communicate directly with the client
Confidentiality and NDA The client knows that the project has been outsourced to a third-party PPC team
You maintain control over the client relationship Partial control may be transferred to the provider
Helps scale and sell PPC services as your own Simple transfer of tasks to an external team

Our White Label PPC Management Services

White Label Google Ads Management

Our Google Ads experts handle the entire process, from setting up and managing Google Ads on behalf of your brand. This includes keyword research, creating and testing ad creatives, bid optimization, and budget management, as well as optimizing tactics and strategies to achieve your Google Ads campaign goals.

White Label Meta Ads Management

Launch Facebook and Instagram campaigns and offer management services to your clients. Our expert PPC team will handle strategy development, targeting, and campaign management to engage your target audience and boost conversions, while you can focus on client relationships.

White Label YouTube & Display Advertising

Increase brand awareness and expand audience reach with YouTube and display advertising. Offering white-label Google Display Network and YouTube services, our team launches and optimizes video ads and banner campaigns to enhance online presence and support the sales funnel.

White Label Conversion Tracking & Analytics

Our white-label PPC services for agencies include ongoing monitoring and analytics. We carefully set up tracking systems (with a focus on conversions) and also include integration with Google Tag Manager, Google Analytics, and key user action tracking to ensure consistent performance and optimization, guaranteeing your PPC work as intended.

Branded PPC Reporting

Receive regular and detailed white-label PPC management reports on key metrics such as traffic, conversions, cost per lead, ROAS, and more. We offer transparency and customize our reports to your brand’s style & identity.

Results You Can Deliver to Your Clients

Partnering with white-label PPC agencies offers organizations several valuable and competitive advantages, enabling them to scale within budget. With white-label services, your clients can enjoy:

Improved ROAS

By continually optimizing and testing listings and audiences, working with an experienced white-label PPC team enables you to deliver a high return on ad spend (ROAS), maximizing the value of available resources.

Lower Cost Per Acquisition

With precise targeting, continuous optimization, and data analytics, even complex PPC campaigns become significantly more effective, largely due to a reduction in customer acquisition cost (CPA) during the process.

Increased Lead Volume

Scaling successful ads and optimizing campaign structures is what allows agencies to steadily increase the number of leads, but most importantly, not to lose their quality, which is essential in the case of PPC campaigns.

Higher Client Retention Rates

When PPC campaigns demonstrate stable growth and clear results, clients stay with the agency longer. Furthermore, while your agency partner launches and manages campaigns, you can focus on client relationships. This helps increase lifetime value and client retention.

Why Agencies Choose Our White Label PPC Services

Panem Agency is a full-service white-label PPC management company. By partnering with us, agencies can scale faster and more efficiently, making the most of their budget. Our team consists of marketing professionals with the expertise and techniques necessary for online promotion & conversions boost.
By starting projects with Panem, agencies can be assured of:

Invisible Fulfillment Under Your Brand

Panem’s team is an invisible extension of your agency. We take charge of campaign planning and management, ensuring ongoing reporting & optimization. All tasks are carried out under your brand, so in the eyes of the client, you are always the sole provider.

NDA & Non-Compete Protection

Our white-label PPC agency services include NDA compliance. Furthermore, we don't compete with your clients. By cooperating with us, all your projects, tasks, sensitive data, and clients are completely protected.

Dedicated PPC Specialists

Not just the services offered, but a full team of SEO and PPC specialists. Our white-label model allows you to scale and leverage expertise without the need to find and hire new staff. Our team covers all aspects of PPC campaigns, from planning and launch to management and optimization.

Scalable Campaign Management

Scale your processes and projects as you grow. Through continuous tracking and data analytics, we make necessary adjustments and fine-tune tactics to enhance the effectiveness of marketing efforts and boost conversions.

Margin-Friendly Pricing Models

Take advantage of flexible and transparent pricing models. We offer agencies the opportunity to maintain comfortable margins, ensuring our partnership is beneficial.

Companies We Worked With

How Our White Label PPC Partnership Works

1
Agency Onboarding & Goal Alignment

The first step when working with a white-label agency is onboarding and approval. We examine your business, clients, and niche, as well as your budget and goals, to then determine the format of engagement and key metrics. This ensures seamless integration into existing workflows.

2
Campaign Strategy & Media Planning

The next step is to create a strategy and plan for white-label pay-per-click campaigns. This includes tactics for each platform, audience segments, keywords, budget allocation, and campaign structure to ensure white-label marketing efforts achieve maximum ROI.

3
Campaign Launch & Optimization

Our specialists launch white-label PPC campaigns on behalf of your brand, focusing on management and optimization. We test ideas, fill gaps, and improve strategy effectiveness to increase audience engagement, boost traffic and conversions, and use your managed PPC campaign budget wisely.

4
Branded Reporting & Ongoing Scaling

Our white-label PPC company provides regular and transparent reporting. You receive branded reports and insights into campaign performance. We also continually optimize tactics and scale up successful campaigns to increase traffic and conversions.

Customer Reviews
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
Alex Igrov

CMO, ITFin

They’re responsive and always available to answer any questions about the project. We’re absolutely satisfied with the results, our goals have been met and even exceeded. Their knowledge of PPC and transparent communication is most impressive.
Alexey Shapran, CEO

PioGroup

Their specialists are as professional and as efficient as possible in fulfilling their tasks. Thanks to Panem Agency's work, the client's position in search engine results pages rose to the top five. Panem Agency delivered items on time and communicated transparently. Moreover, they offered good reports, explained things clearly, and met all of the client's expectations overall.
Hennadii Akimov

Lead Marketing Manager, Devlight

Panem Agency provided PPC services for a mobile app development company. The team conducted competitor research and keyword research, wrote ad copies, launched ads, and constantly monitored campaigns. They are experienced, knowledgeable, and client-oriented.
Olena Shabunina

CEO, Semantrum

Thanks to Panem Agency's efforts, we saw a 20% increase in website traffic and a 15% improvement in keyword rankings. We were most impressed by Panem Agency's ability to provide tailored SEO solutions.
Kira Kolesnik

Marketing Specialist, Nimbus Platform

Panem Agency handled a software company's SEO initiatives. They conducted a website review, developed SEO and backlinking strategies, and optimized on-page content, keywords, and meta-tags. We were impressed with their SEO knowledge and commitment to tailoring solutions to our unique requirements.

Frequently Asked Questions

What is white label PPC?

This is a partnership model where you hire a specialized team to launch and manage PPC campaigns, but do so under your brand name, so that to the client it looks like your agency is handling the project.

Do you speak directly with our clients?

No, all communication with clients occurs through your agency.

What is white label PPC management?

This is the management of ad campaigns under your brand, which includes keyword research, campaign setup, budget optimization, ad testing, conversion tracking, regular analytics, reporting, etc.

Why should my agency use white label PPC management services?

The white-label model allows you to expand your product or service offerings, allowing agencies to increase revenue and scale without hiring a new team. This allows you to focus on other priorities, such as sales and client relationships.

What pricing models do you offer for white label PPC management?

You set your own price for your clients and maintain your margin. Possible pricing models include:
Fixed monthly fee
Percentage of ad budget
Hybrid model (base fee + percentage)
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