eCommerce SEO Case Study: 3.4 Million Indexed Pages in Less Than a Year for a New Site

The Client. An online store selling used and new auto parts. A large assortment of products, more than 30 million items.

Location. Spain.

The Niche. An online store.

Languages. English and Spanish.

The Tasks. SEO support at the site launch stage, technical optimization.

SEO GOALS:

  • The maximum number of indexed product pages
  • Relevant organic traffic

KPIs:

  • Technical optimization before launching the site
  • Optimization of product pages
  • Strengthening the site’s backlink profile
  • Increasing the number of lead-generating search queries
  • Growing the site’s search traffic

CHALLENGES:

After analyzing the niche, we realized that the product pages needed optimization since most users searched for auto parts by their numbers rather than by name or category. With more than 30 million product pages to promote, indexing is crucial: the more products are indexed, the more likely the user will buy the product from the client, and not from their competitor.

  • A new site with zero visibility in search results
  • Indexing issues
  • Poor technical optimization
  • Competing with aggregator sites
  • No on-page optimization

Case Description

STAGE 1

  • Technical audit of the site
  • Analysis of the niche and the main competitors
  • Collecting the semantic core for product categories

STAGE 2

  • Implementation of technical recommendations with a strong focus on rich snippets and  /sitemapindex.xml sitemap 
  • Meta tags (title, description, H1)
  • On-page optimization of categories (car brands and major parts categories) and product pages

STAGE 3

  • Recommendations for internal linking
  • Link building strategy

ADDITIONAL WORKS

  • Creating separate pages for products with the same numbers

It is important because there can be several products with the same number but different in condition and quality. Such a page contains a listing of products with the same number, and the user can choose the most relevant one.

THE RESULTS

WE GOT 3.4 MILLION INDEXED PAGES IN LESS THAN A YEAR, MOST OF WHICH ARE PRODUCT PAGES

INTERNAL LINKING: IMPLEMENTATION AND RESULT

GOOGLE SEARCH CONSOLE: from 0 to 5000 clicks per day and 130,000 impressions per day with an average position of 12

PRODUCT PAGES TRAFFIC

PAGES WITH PRODUCTS HAVING THE SAME NUMBERS TRAFFIC

SEARCH QUERIES

ORGANIC TRAFFIC: FROM 0 TO 10,000

CONCLUSIONS

This case vividly demonstrates the importance of niche analysis. Thanks to it, we focused on the promotion of product pages instead of categories.

Over the year, we performed a range of tasks to achieve the project’s main goal, and, as a result, more than three million pages were indexed. According to Ahrefs, over this time, the site has been receiving 10,000 organic traffic monthly, 1,230,000 clicks and 3,950,000 impressions for relevant queries. The average position is 12 for all requests, which indicates high-quality optimization of product pages. Despite the fact that the site is new, we managed to achieve excellent results in a highly-competitive niche.

Now we continue working on indexing even more pages, improving the website’s link profile, and increasing the authority of the domain. This case is a successful example of high-quality website optimization, as clearly shown by the results described above.








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